In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
Hai Wen, economist and vice president of Peking University, has for many years been involved in in-depth investigation and research of China's medical reform, earning a reputation as one of the foremost economists...Hai Wen, economist and vice president of Peking University, has for many years been involved in in-depth investigation and research of China's medical reform, earning a reputation as one of the foremost economists in the field of medical reform. However, in the recent debate on medical reform policy, Hai Wen deliberately decided to keep a low profile. In his view, some of the ideas coming out of academic circles these days are "too short-sighted and political-motivated." During this interview, he talks about this recent round of medical reform debate, its challenges, and prospects for future reform.展开更多
In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, medi...In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.展开更多
Confronted with the globalization, nowadays, the level of economy and science develops rapidly, so it is indispensable to carry out the task of cultivating enough talents. In order to satisfy the social development an...Confronted with the globalization, nowadays, the level of economy and science develops rapidly, so it is indispensable to carry out the task of cultivating enough talents. In order to satisfy the social development and cater for market demands, university curriculum reform should be more frequently served for employment, avoiding being always confined to the textbooks and learning pure theory knowledge through memory. In that way, a group of talents who have no knowledge actually will be cultivated, because something that the students learn at the university deviate from the society and after they work on the guard,they need learn the relevant contents from the beginning. To a certain degree, students' career developments are possible to be influenced by the direction and quality of university curriculum reform. To link the university curriculum reform and employment development better, this essay will put forward the effective advice from three aspects.展开更多
On June 3rd,JD.com announced that Paipai,its second-hand commodity trade platform,was strategically merged with Aihuishou(Love Recycling)which is one of the largest electronics recycling platforms in China.Recently,th...On June 3rd,JD.com announced that Paipai,its second-hand commodity trade platform,was strategically merged with Aihuishou(Love Recycling)which is one of the largest electronics recycling platforms in China.Recently,the Ecommerce Research Centre of 100ec.cn released the2018 Development Report for China Second-hand E-businesses(hereinafter referred to as the Report),which indicated that as of the end of 2017.展开更多
In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supp...In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.展开更多
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
文摘Hai Wen, economist and vice president of Peking University, has for many years been involved in in-depth investigation and research of China's medical reform, earning a reputation as one of the foremost economists in the field of medical reform. However, in the recent debate on medical reform policy, Hai Wen deliberately decided to keep a low profile. In his view, some of the ideas coming out of academic circles these days are "too short-sighted and political-motivated." During this interview, he talks about this recent round of medical reform debate, its challenges, and prospects for future reform.
基金Supported by 2011 Teaching Reform Project in Zhongkai University of Agriculture and Engineering (G2110024)
文摘In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.
文摘Confronted with the globalization, nowadays, the level of economy and science develops rapidly, so it is indispensable to carry out the task of cultivating enough talents. In order to satisfy the social development and cater for market demands, university curriculum reform should be more frequently served for employment, avoiding being always confined to the textbooks and learning pure theory knowledge through memory. In that way, a group of talents who have no knowledge actually will be cultivated, because something that the students learn at the university deviate from the society and after they work on the guard,they need learn the relevant contents from the beginning. To a certain degree, students' career developments are possible to be influenced by the direction and quality of university curriculum reform. To link the university curriculum reform and employment development better, this essay will put forward the effective advice from three aspects.
文摘On June 3rd,JD.com announced that Paipai,its second-hand commodity trade platform,was strategically merged with Aihuishou(Love Recycling)which is one of the largest electronics recycling platforms in China.Recently,the Ecommerce Research Centre of 100ec.cn released the2018 Development Report for China Second-hand E-businesses(hereinafter referred to as the Report),which indicated that as of the end of 2017.
文摘In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.
