Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.

Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Marketing Strategy Analysis of Migu Video App Based on 4I Theory

With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youku,and Mango TV.However,during the Tokyo Olympics and the Beijing Winter Olympics,Migu Video’s focus on sports coverage and commentary led to increased public use and app downloads.This study analyzes the marketing status and strategy of the Migu Video App.It conducts a detailed analysis using the 4I theory-interest,interaction,individuality,and initiative-and proposes a brand marketing strategy tailored for Migu Video.This aims to provide insights into the marketing strategies of other mobile Internet companies.

Research on the Marketing Strategy of Training Institutions of Guangxi Dongfang Yixue Education Group

The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers through PDCA theory;(3)through personal information survey,to compare parents’satisfaction with the marketing strategy of Guangxi Dongfang Yixue Education Group training institution;(4)through the investigation of teachers’work situation among the parents of the third year of junior high school and the third year of senior high school,the teachers who use PDCA theory in the training institutions of Guangxi Dongfang Yixue Education Group will be compared;(5)to provide guidelines for developing marketing strategies.On the basis of a large number of relevant literature,this paper investigates the factors that affect the marketing strategy of training institutions of Guangxi Dongfang Yixue education group,determines the objectives,constructs a model,and puts forward assumptions.Finally,descriptive statistical analysis,hypothesis test analysis and inferential statistical analysis are carried out through SPSS software.The study found that K9 and K12 parents have no differences in 7PS marketing strategies in terms of gender,age,education and income,and there are certain differences in their careers.K9 and k12 teachers have certain differences in the PDCA management system in terms of working hours,teaching ability and expression ability,but there are no differences in professional titles and education levels.

The Current Situation and Optimization Strategy of Paper Books Utilization in University Library

Paper books and documents are the main media of information service in most university libraries.In order to study the main reasons for the decline of the utilization rate of paper books in university libraries,this paper takes a well-known university library in China as an example,discusses the current situation of its low utilization rate of paper books and the reasons for the problems,and puts forward relevant optimization strategies,so as to promote the improvement of the construction quality of university libraries in China.

Development Strategy of Green Marketing of Pharmaceutical Enterprises against the Background of Building a Beautiful China

Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development,so as to make joint efforts for the construction of beautiful China.Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings.Besides,the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently.Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country.In addition,pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of“three wastes”.Meanwhile,they should bear other responsibilities to promote green civilization and social development.

Research on the Marketing Strategy of Online Education - Taking New Oriental as an Example

In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning.

Social Media Influence on College Students'Consumption Behavior and Marketing Strategy

Nowadays,the use of social media is everywhere in college campuses.You can often see students who stare down at the mobile phone screen and brush the dynamic circle of friends,even community meetings,group discussions are beginning to be replaced by WeChat Group.The rapid development of social media allows marketers to see more possibilities for marketing.College students group is a group that marketers can not ignore,this kind of target consumers also have their own characteristics.Only by understanding the characteristics and behavior of consumers can we better discover and spread demand.This paper will analyze the influence of the development of social media on the consumption behavior of college students,and put forward some suggestions on how to use social media to carry out marketing.

The Research of the Localization Marketing Strategy of Amazon in Germany

Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summarizes the current marketing strategies of Amazon in Germany,and explores the key factors for the success of this marketing strategy.By comparing with other e-commerce platforms,this article critically analyzes the innovation and deficiency of Amazon in Germany.

Comparative Analysis of the Effects of False Low-Price Marketing Strategy on Multiple Platforms

In order to make full use of the characteristics of commodity prices,merchants on e-commerce platforms have adopted the low-price marketing strategy.Regular promotional discounts can bring new vitality to the commodity sales market,but extreme discount marketing methods would lead to serious impacts on the sales of competing products,thus affecting the stable development of the online shopping market.The sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms(Taobao,JD,and Amazon)were used in this study.The sales data from different e-commerce platforms and different time periods were analyzed,and one-way ANOVA was used on the factors affecting the effect of marketing strategy.The results showed that there is a significant difference between the direct marketing of high-priced products and low-priced products on Taobao;the difference between the marketing effects of high-priced products and mid-priced products on JD and Amazon is significant.This analysis would help businesses formulate reasonable marketing strategies and promote the stable development of the online shopping market.

The Analysis of Marketing Strategy of Plendil

Objective To provide marketing strategies suitable for the characteristics of the Chinese market by determining the strengths,weaknesses,opportunities and challenges of Plendil through SWOT analysis.Methods SWOT analysis of Plendil shows that the product is well-known with safety,tolerance,excellent performance,and good brand image.In addition,great market potential,and the gradual improvement of the medical market and the health insurance system all provide an exciting opportunity for its development.However,weaknesses and threats still exist,including unsound marketing policy and remuneration incentive system,poor channel control,fierce market competition,competition from foreign companies and domestic generic drugs,and the intensified state supervision efforts.Accordingly,our company shall speed up the design of marketing portfolio strategy through 4P theory.Results and Conclusion Establish brand image and ensure high quality products are conducive to maintaining advantages;Improve sales cost policy and salary incentive system,and strengthen channel control are conducive to overcoming disadvantages;Actively carrying out academic promotion is conducive to seizing opportunities;Accelerating product upgrading,formulating reasonable pricing strategies and developing relationship marketing are conducive to the company to cope with threats and maintain an advantageous position in the fierce market competition.

SINOPEC’s Marketing Strategy for the 21st Century

The article analyzes the marketing environment that SINOPEC （China PetroChemical Corporation） faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies.

International Marketing of Taishan Shigandang Based on STP Strategy

Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of its international marketing based on Segmenting, Targeting and Positioning strategy(STP strategy)

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Analysis on Marketing Strategy of Ningxia Wine Market Based on 4P Perspective

With the development of our society and the continuous improvement of people's living standards, consumers demand for wine is also growing. In recent years, China's wine industry has entered a stage of rapid development, although the Ningxia wine is a national enterprise, but also the old brand, but because of the market, many brands of wine, Ningxia wine is facing many brands of similar products between the competition. Under such a huge market competition pressure, how to seize the market opportunities, establish a good product image, so that Ningxia wine in the market invincible, has a very important significance. Based on the marketing theory and the information collected from the market, this paper analyzes the current situation and existing problems of Ningxia wine, and puts forward some suggestions for the situation of Ningxia wine, hoping to bring some help to Ningxia wine.