Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban ...Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban brand is facing a changing situation or market,will the brand be a motivation or an obstruction of the development of a town?The paper combined top-down and bottom-up research method to study the function of the urban brand in Wangqingtuo town in Tianjin,China.We studied over 400 samples(including government staff and town citizens)to make questionnaire investigation about the town’s branding.And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens.The town has demand of exploring and developing new dominant industry,and it has the expectation to keep branding and upgrade its current core industry.展开更多
This intervention examines the extant literature on historical imaginaries and historic urban branding in China.It suggests that while research in this field has increasingly moved away from an economic(or an implicit...This intervention examines the extant literature on historical imaginaries and historic urban branding in China.It suggests that while research in this field has increasingly moved away from an economic(or an implicit neo-Marxist)model,there is still a lack of research on the role of broader cultural and state led discourses of nationalism in the construction of historic urban imaginaries and historic urban branding within Chinese cities.In unpacking one nationalistic discourse a-narrative of rejuvenation-this article argues that more needs to be done to examine the role of these themes in the construction of historical imaginaries at the level of the local state(including related state networks of developers,retailers,tourist officials,town planners,architects,and designers).It is suggested that an analysis of these discourses and imaginaries is important if we are:1)to appreciate the role of these themes in the construction and/or the reconfiguration of existing or emerging historic brands within Chinese cities;2)to comprehend the construction of'authorised heritage discourses,(AHDs)practices and materialities at the level of the local state;3)to understand the politics of the past(including the uses of history,memory,nostalgia,and heritage)at the level of the local state;4)to be aware of the way in which these themes inform the preservation,conservation,and/or the demolition of heritage space at the level of the local state;5)to recognise the manufacture of'heritage'or simulacrascapes within Chinese cities.展开更多
文摘Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban brand is facing a changing situation or market,will the brand be a motivation or an obstruction of the development of a town?The paper combined top-down and bottom-up research method to study the function of the urban brand in Wangqingtuo town in Tianjin,China.We studied over 400 samples(including government staff and town citizens)to make questionnaire investigation about the town’s branding.And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens.The town has demand of exploring and developing new dominant industry,and it has the expectation to keep branding and upgrade its current core industry.
基金The source of funding has been declared in the submission.But to be clear,the source of the funding for this paper is FP7 People:Marie-Curie Actions(295045)small amounts of funding associated with this project have also been provided by the Global Urban Research Unit in the school of Architecture,Planning and Landscape,Newcastle University.
文摘This intervention examines the extant literature on historical imaginaries and historic urban branding in China.It suggests that while research in this field has increasingly moved away from an economic(or an implicit neo-Marxist)model,there is still a lack of research on the role of broader cultural and state led discourses of nationalism in the construction of historic urban imaginaries and historic urban branding within Chinese cities.In unpacking one nationalistic discourse a-narrative of rejuvenation-this article argues that more needs to be done to examine the role of these themes in the construction of historical imaginaries at the level of the local state(including related state networks of developers,retailers,tourist officials,town planners,architects,and designers).It is suggested that an analysis of these discourses and imaginaries is important if we are:1)to appreciate the role of these themes in the construction and/or the reconfiguration of existing or emerging historic brands within Chinese cities;2)to comprehend the construction of'authorised heritage discourses,(AHDs)practices and materialities at the level of the local state;3)to understand the politics of the past(including the uses of history,memory,nostalgia,and heritage)at the level of the local state;4)to be aware of the way in which these themes inform the preservation,conservation,and/or the demolition of heritage space at the level of the local state;5)to recognise the manufacture of'heritage'or simulacrascapes within Chinese cities.
