With the rapid development of science and technology and the increasing popularity of the Internet,the number of network users is gradually expanding,and the behavior of network users is becoming more and more complex...With the rapid development of science and technology and the increasing popularity of the Internet,the number of network users is gradually expanding,and the behavior of network users is becoming more and more complex.Users’actual demand for resources on the network application platform is closely related to their historical behavior records.Therefore,it is very important to analyze the user behavior path conversion rate.Therefore,this paper analyses and studies user behavior path based on sales data.Through analyzing the user quality of the website as well as the user’s repurchase rate,repurchase rate and retention rate in the website,we can get some user habits and use the data to guide the website optimization.展开更多
基金funded by the Open Foundation for the University Innovation Platform in the Hunan Province,grant number 18K103Open project,Grant Number 20181901CRP03,20181901CRP04,20181901CRP05+1 种基金Hunan Provincial Education Science 13th Five-Year Plan(Grant No.XJK016BXX001),Social Science Foundation of Hunan Province(Grant No.17YBA049)supported by the project 18K103。
文摘With the rapid development of science and technology and the increasing popularity of the Internet,the number of network users is gradually expanding,and the behavior of network users is becoming more and more complex.Users’actual demand for resources on the network application platform is closely related to their historical behavior records.Therefore,it is very important to analyze the user behavior path conversion rate.Therefore,this paper analyses and studies user behavior path based on sales data.Through analyzing the user quality of the website as well as the user’s repurchase rate,repurchase rate and retention rate in the website,we can get some user habits and use the data to guide the website optimization.