The Intersection of Privacy by Design and Behavioral Economics: Nudging Users towards Privacy-Friendly Choices

This paper conducts a comprehensive review of existing research on Privacy by Design (PbD) and behavioral economics, explores the intersection of Privacy by Design (PbD) and behavioral economics, and how designers can leverage “nudges” to encourage users towards privacy-friendly choices. We analyze the limitations of rational choice in the context of privacy decision-making and identify key opportunities for integrating behavioral economics into PbD. We propose a user-centered design framework for integrating behavioral economics into PbD, which includes strategies for simplifying complex choices, making privacy visible, providing feedback and control, and testing and iterating. Our analysis highlights the need for a more nuanced understanding of user behavior and decision-making in the context of privacy, and demonstrates the potential of behavioral economics to inform the design of more effective PbD solutions.

Effects of Emotion on Decision-Making ofMethamphetamine Users: Based on theEmotional Iowa Gambling Task

The relapse of methamphetamine (meth) is associated with decision-making dysfunction. The present study aims to investigate theimpact of different emotions on the decision-making behavior of meth users. We used 2 (gender: male, female) × 3 (emotion:positive, negative, neutral) × 5 (block: 1, 2, 3, 4, 5) mixed experiment design. The study involved 168 meth users who weredivided into three groups: positive emotion, negative emotion and neutral emotion group, and tested by the emotional IowaGambling Task (IGT). The IGT performance of male users exhibited a decreasing trend from Block 1 to Block 3. Female methusers in positive emotion had the best performance in IGT than females in the other two groups. In positive emotion, the IGTperformance of female meth users was significantly better than that of men. Female meth users in positive emotion had betterdecision-making than those in negative or neutral emotion. Female meth users in positive emotion had better decision-makingperformance than males in positive emotion. In negative and neutral emotions, there was no significant gender difference indecision-making.

AMachine Learning Approach to User Profiling for Data Annotation of Online Behavior

The user’s intent to seek online information has been an active area of research in user profiling.User profiling considers user characteristics,behaviors,activities,and preferences to sketch user intentions,interests,and motivations.Determining user characteristics can help capture implicit and explicit preferences and intentions for effective user-centric and customized content presentation.The user’s complete online experience in seeking information is a blend of activities such as searching,verifying,and sharing it on social platforms.However,a combination of multiple behaviors in profiling users has yet to be considered.This research takes a novel approach and explores user intent types based on multidimensional online behavior in information acquisition.This research explores information search,verification,and dissemination behavior and identifies diverse types of users based on their online engagement using machine learning.The research proposes a generic user profile template that explains the user characteristics based on the internet experience and uses it as ground truth for data annotation.User feedback is based on online behavior and practices collected by using a survey method.The participants include both males and females from different occupation sectors and different ages.The data collected is subject to feature engineering,and the significant features are presented to unsupervised machine learning methods to identify user intent classes or profiles and their characteristics.Different techniques are evaluated,and the K-Mean clustering method successfully generates five user groups observing different user characteristics with an average silhouette of 0.36 and a distortion score of 1136.Feature average is computed to identify user intent type characteristics.The user intent classes are then further generalized to create a user intent template with an Inter-Rater Reliability of 75%.This research successfully extracts different user types based on their preferences in online content,platforms,criteria,and frequency.The study also validates the proposed template on user feedback data through Inter-Rater Agreement process using an external human rater.

Research on Maneuver Decision-Making of Multi-Agent Adversarial Game in a Random Interference Environment

The strategy evolution process of game players is highly uncertain due to random emergent situations and other external disturbances.This paper investigates the issue of strategy interaction and behavioral decision-making among game players in simulated confrontation scenarios within a random interference environment.It considers the possible risks that random disturbances may pose to the autonomous decision-making of game players,as well as the impact of participants’manipulative behaviors on the state changes of the players.A nonlinear mathematical model is established to describe the strategy decision-making process of the participants in this scenario.Subsequently,the strategy selection interaction relationship,strategy evolution stability,and dynamic decision-making process of the game players are investigated and verified by simulation experiments.The results show that maneuver-related parameters and random environmental interference factors have different effects on the selection and evolutionary speed of the agent’s strategies.Especially in a highly uncertain environment,even small information asymmetry or miscalculation may have a significant impact on decision-making.This also confirms the feasibility and effectiveness of the method proposed in the paper,which can better explain the behavioral decision-making process of the agent in the interaction process.This study provides feasibility analysis ideas and theoretical references for improving multi-agent interactive decision-making and the interpretability of the game system model.

Decision-Making and Management of Self-Care in Persons with Traumatic Spinal Cord Injuries: A Preliminary Study

Patients and physicians understand the importance of self-care following spinal cord injury (SCI), yet many individuals with SCI do not adhere to recommended self-care activities despite logistical supports. Neurobehavioral determinants of SCI self-care behavior, such as impulsivity, are not widely studied, yet understanding them could inform efforts to improve SCI self-care. We explored associations between impulsivity and self-care in an observational study of 35 US adults age 18 - 50 who had traumatic SCI with paraplegia at least six months before assessment. The primary outcome measure was self-reported self-care. In LASSO regression models that included all neurobehavioral measures and demographics as predictors of self-care, dispositional measures of greater impulsivity (negative urgency, lack of premeditation, lack of perseverance), and reduced mindfulness were associated with reduced self-care. Outcome (magnitude) sensitivity, a latent decision-making parameter derived from computationally modeling successive choices in a gambling task, was also associated with self-care behavior. These results are preliminary;more research is needed to demonstrate the utility of these findings in clinical settings. Information about associations between impulsivity and poor self-care in people with SCI could guide the development of interventions to improve SCI self-care and help patients with elevated risks related to self-care and secondary health conditions.

Behavioral Decision-Making of Key Stakeholders in Public-Private Partnerships:A Hybrid Method and Benefit Distribution Study

Public-private partnerships(PPPs)have been used by governments around the world to procure and construct infrastructural amenities.It relies on private sector expertise and funding to achieve this lofty objective.However,given the uncertainties of project management,transparency,accountability,and expropriation,this phenomenon has gained tremendous attention in recent years due to the important role it plays in curbing infrastructural deficits globally.Interestingly,the reasonable benefit distribution scheme in a PPP project is related to the behavior decisionmaking of the government and social capital,aswell as the performance of the project.In this paper,the government and social capital which are the key stakeholders of PPP projects were selected as the research objects.Based on the fuzzy expected value model and game theory,a hybrid method was adopted in this research taking into account the different risk preferences of both public entities and private parties under the fuzzy demand environment.To alleviate the problem of insufficient utilization of social capital in a PPP project,this paper seeks to grasp the relationship that exists between the benefit distribution of stakeholders,their behavioral decision-making,and project performance,given that they impact the performance of both public entities and private parties,as well as assist in maximizing the overall utility of the project.Furthermore,four game models were constructed in this study,while the expected value and opportunity-constrained programming model for optimal decision-making were derived using alternate perspectives of both centralized decision-making and decentralized decision-making.Afterward,the optimal behavioral decision-making of public entities and private parties in four scenarios was discussed and thereafter compared,which led to an ensuing discussion on the benefit distribution system under centralized decision-making.Lastly,based on an example case,the influence of different confidence levels,price,and fuzzy uncertainties of PPP projects on the equilibrium strategy results of both parties were discussed,giving credence to the effectiveness of the hybrid method.The results indicate that adjusting different confidence levels yields different equilibriumpoints,and therefore signposts that social capital has a fair perception of opportunities,as well as identifies reciprocal preferences.Nevertheless,we find that an increase in the cost coefficient of the government and social capital does not inhibit the effort of both parties.Our results also indicate that a reasonable benefit distribution of PPP projects can assist them in realizing optimum Pareto improvements over time.The results provide us with very useful strategies and recommendations to improve the overall performance of PPP projects in China.

Summarizing vehicle driving decision-making methods on vulnerable road user collision avoidance

With the development of intelligent vehicles and autonomous driving technology,the safety of vulnerable road user(VRU)in traffic has been more guaranteed,and many research achievements have been made in the key area of collision avoidance decision-making methods.In this paper,the knowledge mapping method is used to mine the available literature in depth,and it is found that the research focus has shifted from the traditional accident cause analysis to emerging deep learning and virtual reality technology.This paper summarizes research on the three core dimensions of environmental perception,behavior cognition and collision avoidance decision-making in intelligent vehicle systems.In terms of perception,accurate identification of pedestrians and cyclists in complex environments is a major demand for VRU perception;in terms of behavior cognition,the coupling of VRU intention identification and motion trajectory prediction and other multiple factors needs further research;in terms of decision-making,the intention identification and trajectory prediction of collision objects are not included in the risk assessment model,and there is a lack of exploration specifically for cyclists'collision risk.On this basis,this paper provides guidance for the improvement of traffic safety of contemporary VRU under the conditions of intelligent and connected transportation.

Cyberattack Detection Framework Using Machine Learning and User Behavior Analytics

This paper proposes a novel framework to detect cyber-attacks using Machine Learning coupled with User Behavior Analytics.The framework models the user behavior as sequences of events representing the user activities at such a network.The represented sequences are thenfitted into a recurrent neural network model to extract features that draw distinctive behavior for individual users.Thus,the model can recognize frequencies of regular behavior to profile the user manner in the network.The subsequent procedure is that the recurrent neural network would detect abnormal behavior by classifying unknown behavior to either regu-lar or irregular behavior.The importance of the proposed framework is due to the increase of cyber-attacks especially when the attack is triggered from such sources inside the network.Typically detecting inside attacks are much more challenging in that the security protocols can barely recognize attacks from trustful resources at the network,including users.Therefore,the user behavior can be extracted and ultimately learned to recognize insightful patterns in which the regular patterns reflect a normal network workflow.In contrast,the irregular patterns can trigger an alert for a potential cyber-attack.The framework has been fully described where the evaluation metrics have also been introduced.The experimental results show that the approach performed better compared to other approaches and AUC 0.97 was achieved using RNN-LSTM 1.The paper has been concluded with pro-viding the potential directions for future improvements.

The Research on E-mail Users' Behavior of Participating in Subjects Based on Social Network Analysis

The e-mail network is a type of social network. This study analyzes user behavior in e-mail subject participation in organizations by using social network analysis. First, the Enron dataset and the position-related information of an employee are introduced, and methods for deletion of false data are presented. Next, the three-layer model(User, Subject, Keyword) is proposed for analysis of user behavior. Then, the proposed keyword selection algorithm based on a greedy approach, and the influence and propagation of an e-mail subject are defined. Finally, the e-mail user behavior is analyzed for the Enron organization. This study has considerable significance in subject recommendation and character recognition.

Human-Like Decision-Making of Autonomous Vehicles in Dynamic Traffic Scenarios

With the maturation of autonomous driving technology, the use of autonomous vehicles in a socially acceptable manner has become a growing demand of the public. Human-like autonomous driving is expected due to the impact of the differences between autonomous vehicles and human drivers on safety.Although human-like decision-making has become a research hotspot, a unified theory has not yet been formed, and there are significant differences in the implementation and performance of existing methods. This paper provides a comprehensive overview of human-like decision-making for autonomous vehicles. The following issues are discussed: 1) The intelligence level of most autonomous driving decision-making algorithms;2) The driving datasets and simulation platforms for testing and verifying human-like decision-making;3) The evaluation metrics of human-likeness;personalized driving;the application of decisionmaking in real traffic scenarios;and 4) The potential research direction of human-like driving. These research results are significant for creating interpretable human-like driving models and applying them in dynamic traffic scenarios. In the future, the combination of intuitive logical reasoning and hierarchical structure will be an important topic for further research. It is expected to meet the needs of human-like driving.

Evaluation of Microblog Users’ Influence Based on PageRank and Users Behavior Analysis

This paper explores the uses’ influences on microblog. At first, according to the social network theory, we present an analysis of information transmitting network structure based on the relationship of following and followed phenomenon of microblog users. Informed by the microblog user behavior analysis, the paper also addresses a model for calculating weights of users’ influence. It proposes a U-R model, using which we can evaluate users’ influence based on PageRank algorithms and analyzes user behaviors. In the U-R model, the effect of user behaviors is explored and PageRank is applied to evaluate the importance and the influence of every user in a microblog network by repeatedly iterating their own U-R value. The users’ influences in a microblog network can be ranked by the U-R value. Finally, the validity of U-R model is proved with a real-life numerical example.

On the role of impulsivity and decision-making in suicidal behavior

Suicide risk constitutes a complex set of interacting demographic, clinical, psychobiological and environmental variables. Impulsivity is a long-known risk factor for suicide attempts. However, research based on clearer conceptual refinement in this area is imperative. One emerging field of study is that of decision-making. Impulsivity involves a failure of higher-order control, including decision-making. Using standardized operational definitions that take into consideration relevant aspects of impulsivity, including state- and trait-components and a deeper understanding of the process of decision-making in the suicidal mind, we may come a step closer to understanding suicidality and winning the fight in this scourge of human suffering.

Modeling and TOPSIS-GRA Algorithm for Autonomous Driving Decision-Making Under 5G-V2X Infrastructure

This paper is to explore the problems of intelligent connected vehicles(ICVs)autonomous driving decision-making under a 5G-V2X structured road environment.Through literature review and interviews with autonomous driving practitioners,this paper firstly puts forward a logical framework for designing a cerebrum-like autonomous driving system.Secondly,situated on this framework,it builds a hierarchical finite state machine(HFSM)model as well as a TOPSIS-GRA algorithm for making ICV autonomous driving decisions by employing a data fusion approach between the entropy weight method(EWM)and analytic hierarchy process method(AHP)and by employing a model fusion approach between the technique for order preference by similarity to an ideal solution(TOPSIS)and grey relational analysis(GRA).The HFSM model is composed of two layers:the global FSM model and the local FSM model.The decision of the former acts as partial input information of the latter and the result of the latter is sent forward to the local pathplanning module,meanwhile pulsating feedback to the former as real-time refresh data.To identify different traffic scenarios in a cerebrum-like way,the global FSM model is designed as 7 driving behavior states and 17 driving characteristic events,and the local FSM model is designed as 16 states and 8 characteristic events.In respect to designing a cerebrum-like algorithm for state transition,this paper firstly fuses AHP weight and EWM weight at their output layer to generate a synthetic weight coefficient for each characteristic event;then,it further fuses TOPSIS method and GRA method at the model building layer to obtain the implementable order of state transition.To verify the feasibility,reliability,and safety of theHFSMmodel aswell as its TOPSISGRA state transition algorithm,this paper elaborates on a series of simulative experiments conducted on the PreScan8.50 platform.The results display that the accuracy of obstacle detection gets 98%,lane line prediction is beyond 70 m,the speed of collision avoidance is higher than 45 km/h,the distance of collision avoidance is less than 5 m,path planning time for obstacle avoidance is averagely less than 50 ms,and brake deceleration is controlled under 6 m/s2.These technical indexes support that the driving states set and characteristic events set for the HFSM model as well as its TOPSIS-GRA algorithm may bring about cerebrum-like decision-making effectiveness for ICV autonomous driving under 5G-V2X intelligent road infrastructure.

User Profile & Attitude Analysis Based on Unstructured Social Media and Online Activity

As social media and online activity continue to pervade all age groups, it serves as a crucial platform for sharing personal experiences and opinions as well as information about attitudes and preferences for certain interests or purchases. This generates a wealth of behavioral data, which, while invaluable to businesses, researchers, policymakers, and the cybersecurity sector, presents significant challenges due to its unstructured nature. Existing tools for analyzing this data often lack the capability to effectively retrieve and process it comprehensively. This paper addresses the need for an advanced analytical tool that ethically and legally collects and analyzes social media data and online activity logs, constructing detailed and structured user profiles. It reviews current solutions, highlights their limitations, and introduces a new approach, the Advanced Social Analyzer (ASAN), that bridges these gaps. The proposed solutions technical aspects, implementation, and evaluation are discussed, with results compared to existing methodologies. The paper concludes by suggesting future research directions to further enhance the utility and effectiveness of social media data analysis.

Exploring users' within-site navigation behavior:A case study based on clickstream data

Purpose:The goal of our research is to suggest specific Web metrics that are useful for evaluating and improving user navigation experience on informational websites.Design/methodology/approach:We revised metrics in a Web forensic framework proposed in the literature and defined the metrics of footprint,track and movement.Data were obtained from user clickstreams provided by a real estate site’s administrators.There were two phases of data analysis with the first phase on navigation behavior based on user footprints and tracks,and the second phase on navigational transition patterns based on user movements.Findings:Preliminary results suggest that the apartment pages were heavily-trafficked while the agent pages and related information pages were underused to a great extent.Navigation within the same category of pages was prevalent,especially when users navigated among the regional apartment listings.However,navigation of these pages was found to be inefficient.Research limitations:The suggestions for navigation design optimization provided in the paper are specific to this website,and their applicability to other online environments needs to be verified.Preference predications or personal recommendations are not made during the current stage of research.Practical implications:Our clickstream data analysis results offer a base for future research.Meanwhile,website administrators and managers can make better use of the readily available clickstream data to evaluate the effectiveness and efficiency of their site navigation design.Originality/value:Our empirical study is valuable to those seeking analysis metrics for evaluating and improving user navigation experience on informational websites based on clickstream data.Our attempts to analyze the log file in terms of footprint,track and movement will enrich the utilization of such trace data to engender a deeper understanding of users’within-site navigation behavior.

Database Search Behaviors: Insight from a Survey of Information Retrieval Practices

This study examines the database search behaviors of individuals, focusing on gender differences and the impact of planning habits on information retrieval. Data were collected from a survey of 198 respondents, categorized by their discipline, schooling background, internet usage, and information retrieval preferences. Key findings indicate that females are more likely to plan their searches in advance and prefer structured methods of information retrieval, such as using library portals and leading university websites. Males, however, tend to use web search engines and self-archiving methods more frequently. This analysis provides valuable insights for educational institutions and libraries to optimize their resources and services based on user behavior patterns.

Analysis of Influencing Factors Tourists1 Purchase Decision-making Behavior in Kunming

Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey,and clarifies the influencing factors of the decision-making behavior of visitors to Kunming.In the future,the influencing factors of Kunming tourists'shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market.The problems of cheating-induced shopping,the high price of shopping products,the low level of tourism shopping experience and the imperfect after-sales service are analyzed.Finally,the corresponding countermeasures and suggestions are proposed from four aspects:rectifying the tourism shopping market,establishing a sound price supervision mechanism,strengthening the tourism shopping experience,and improving after-sales service.

Unlocking the Network Traffic Password of the Sudden Popularity of Oriental Selection:Consumer Behavior Decision-Making Mechanism Based on Mental Accounting Theory

This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory.Firstly,according to the“Non-alternative”characteristics of mental accounting,this paper expounds how the strategy of the bilingual live-streaming of Oriental Selection promoters stimulates consumers’desire to buy the advertised products and services whilst using the utility theory of mental accounting to analyze how Oriental Selection promoters improve consumers’acquisition utility and total utility.Secondly,we sum up the successful experiences of Oriental Selection:The live-streaming industry should apply the theory of mental accounting in effectively overcoming the shortcomings of the live-streamed marketing by stimulating consumers’desire and influencing their decision-making behavior through the streaming of content that triggers them to make purchases.This is achievable by abandoning the traditional ways of loudly urging consumers to buy goods.Finally,this paper puts forward some suggestions on how to use the mental accounting theory in promoting sustainable consumption and points out the prospects for Oriental Selection.

Research on the Influence of Anchor Attributes on Consumers’Online Behaviors in Social E-Commerce Platforms:The Moderating Effect of Platform Contextual Factors

As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience.This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior,creating a more interactive and dynamic marketplace.It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension,making live stream anchors crucial figures connecting consumers with products.These anchors can attract consumers with their appearance and charm,and use their expertise on live streaming platforms to guide consumers by recommending live content.They can also interact with their audiences and potentially influence them to purchase the recommended goods.It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’online behavior.Therefore,researching how platform contextual factors regulate consumers’online behavior is of great practical significance.This study employs multilevel regression analysis to support its hypotheses using data.The findings indicate that contextual factors of the platform significantly influence online behavior,enhancing the positive relationship between user attachment and online activities.

Web users' language utilization behaviors in China

The paper focuses on the habits of China Web users' language utilization behaviors in accessing the Web. It also seeks to make a general study on the basic nature of language phenomenon with regard to digital accessing. A questionnaire survey was formulated and distributed online for these research purposes. There were 1,267 responses collected. The data were analyzed with descriptive statistics, Chi-square testing and contingency table analyses. Results revealed the following findings. Tagging has already played an important role in Web2.0 communication for China's Web users. China users rely greatly on all kinds of taxonomies in browsing and have also an awareness of them in effective searching. These imply that the classified languages in digital environment may aid Chinese Web users in a more satisfying manner. Highly subject-specific words, especially those from authorized tools, yielded better results in searching. Chinese users have high recognition for related terms. As to the demographic aspect, there is little difference between different genders in the utilization of information retrieval languages. Age may constitute a variable element to a certain degree. Educational background has a complex effect on language utilizations in searching. These research findings characterize China Web users' behaviors in digital information accessing. They also can be potentially valuable for the modeling and further refinement of digital accessing services.