Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo...Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.展开更多
With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,20...With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,2011).These four flagship business platforms are followed by countless other platforms in all spheres of business and contemporary life(eBay,Airbnb,Uber,etc.).However,the MBA study courses that could cover all sides of business platform microeconomics and explain their enormous economical success are rarely provided in Europe and still not existed in many countries including Latvia.This paper describes the author’s research of specific microeconomics characteristics of business platforms,the different ways of thinking in marketing,competition and money making strategies in business platforms,platform business determinants,detailed comparison of traditional(“pipe”)business models and business platforms,the strengths and weaknesses of platform business models.As the result of this research,author has elaborated the original MBA study course—“Business Platform Microeconomics”and its detailed plan is attached in references of this paper1.In conclusions,author expressed how specifics of business platform microeconomics define completely different main components of the business model in business platforms in comparison to traditional“pipe”type business models,what is explaining the enormous economic success of this new business model—business platforms.展开更多
基金This study was supported by the Humanities and Social Sciences Project of the Ministry of Education(No.23YJA790070)the Graduate Innovation Research Project of Southwest Minzu University(No.YB2022621)the Research Project of BCIMY(No.BCIMY1910).
文摘Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.
文摘With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,2011).These four flagship business platforms are followed by countless other platforms in all spheres of business and contemporary life(eBay,Airbnb,Uber,etc.).However,the MBA study courses that could cover all sides of business platform microeconomics and explain their enormous economical success are rarely provided in Europe and still not existed in many countries including Latvia.This paper describes the author’s research of specific microeconomics characteristics of business platforms,the different ways of thinking in marketing,competition and money making strategies in business platforms,platform business determinants,detailed comparison of traditional(“pipe”)business models and business platforms,the strengths and weaknesses of platform business models.As the result of this research,author has elaborated the original MBA study course—“Business Platform Microeconomics”and its detailed plan is attached in references of this paper1.In conclusions,author expressed how specifics of business platform microeconomics define completely different main components of the business model in business platforms in comparison to traditional“pipe”type business models,what is explaining the enormous economic success of this new business model—business platforms.