In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the sam...In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.展开更多
Introduction:Recent debates surrounding the application of natural capital accounting(NCA)have produced several approaches to further develop this system,as well as highlighted a number of conceptual and methodologica...Introduction:Recent debates surrounding the application of natural capital accounting(NCA)have produced several approaches to further develop this system,as well as highlighted a number of conceptual and methodological issues that need to be resolved before mainstreaming NCA into policy and decision making.We argue that prolonged debate over the value concepts(i.e.,exchange versus other values)underpinning different modifications to NCA has slowed progress in experimentation and uptake by policymakers.Outcomes:Consequently we propose three broad approaches which can be progressed in parallel to reinvigorate experimentation with the NCA principles and practice,while at the same time generating policy relevant tools and evidence bases for decision support.The three approaches are;extended SNA accounting anchored to the use of exchange values;a complementary accounts network(CAN)that utilizes plural values as supplementary accounts to the SNA system;and wealth accounting that focuses on measures of welfare and wellbeing.The three approaches are complementary and data developed in any one can inform the other two.Conclusions:We contend that CAN offers the most flexibility and opportunities to progress short term support for decision making on environmental issues which are now becoming urgent.展开更多
文摘In contemporary media ecosystem, media content is not only produced by employees rather it is also produced by its users in the form of curating stories, writing feedback, engaging in online discussions and at the same time disseminating the content through their personal online profiles. Keeping these views in mind, this paper critically examines the political economy of <em>Ippodhu</em> (Tamil Nadu based news website), a hyperlocal news application, in terms of digital labour, audience as participatory commodities and audience as producers, which Alvin Toffler terms as prosumer. Further, this paper explores how social media, analytics, or other analytical tools create value or anti-value for <em>Ippodhu</em>. The qualitative data obtained through in-depth interview reveals that readers/audiences of <em>Ippodhu</em> are commodified in two ways, first they consume the content of the website by spending their time, which will be sold to the advertisers and secondly by creating free content either in the writing stories, uploading photographs or even in the form of comment which will be consumed by other readers/audiences which result in the chain of production of values.
基金The authors would like to acknowledge funding by the European Commission“Technical support for the development of Natural Capital Accounting”(contract No 070202/2016/741033/SER/ENV.D3).
文摘Introduction:Recent debates surrounding the application of natural capital accounting(NCA)have produced several approaches to further develop this system,as well as highlighted a number of conceptual and methodological issues that need to be resolved before mainstreaming NCA into policy and decision making.We argue that prolonged debate over the value concepts(i.e.,exchange versus other values)underpinning different modifications to NCA has slowed progress in experimentation and uptake by policymakers.Outcomes:Consequently we propose three broad approaches which can be progressed in parallel to reinvigorate experimentation with the NCA principles and practice,while at the same time generating policy relevant tools and evidence bases for decision support.The three approaches are;extended SNA accounting anchored to the use of exchange values;a complementary accounts network(CAN)that utilizes plural values as supplementary accounts to the SNA system;and wealth accounting that focuses on measures of welfare and wellbeing.The three approaches are complementary and data developed in any one can inform the other two.Conclusions:We contend that CAN offers the most flexibility and opportunities to progress short term support for decision making on environmental issues which are now becoming urgent.
