Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a grea...As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a great number of users.A great number of internet celebries appears including rural wanghong.In the traditional media era,the communication mode is one way,farmers,especially rural women,are always on the margins of mainstream media discourse.However,the appearance of short video platform gives them right of spearking,in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users.Thus,rural female users’online practice is a kind of dynamic balance following the spatial discipline.This study will analyze the support and constraints of rural female wanghong’s online representation,figure out the relationship of online representation and their traditional rural culture.It provides theoretical suggestions for harmonious coexistence among rural women,social media platforms,the state and society.展开更多
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
文摘As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a great number of users.A great number of internet celebries appears including rural wanghong.In the traditional media era,the communication mode is one way,farmers,especially rural women,are always on the margins of mainstream media discourse.However,the appearance of short video platform gives them right of spearking,in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users.Thus,rural female users’online practice is a kind of dynamic balance following the spatial discipline.This study will analyze the support and constraints of rural female wanghong’s online representation,figure out the relationship of online representation and their traditional rural culture.It provides theoretical suggestions for harmonious coexistence among rural women,social media platforms,the state and society.
