Research on the Continuous Participation of Virtual Brand Community in Decision-Making Based on Social Influence Theory

Based on the social influence theory,the influence of virtual brand community members’perceived value on social influencing factors is discussed,and the influence of social influencing factors on virtual brand community members’continuous participation in decision-making is analyzed.Through an empirical analysis of the survey data of Xiaomi users in the Xiaomi Community,the results showed that the perceived value of virtual brand community members significantly and positively affects social influencing factors,which also significantly and positively affect the members’continuous participation in virtual brand communities.Therefore,only by sharing valuable information resources and improving the efficiency of information flow,thereby enhancing the perceived value of the community and increasing the stickiness of members to the virtual community,will we have an opportunity to enhance the interaction among members and effectively promote continuous participation in community activities through the strong bonds formed among members.

Empirical Analysis on Influence Mechanism of Cohesiveness and Collective Efficacy of Virtual Community Based on Triadic Reciprocal Determinism

The virtual community has become a new life style as for human,but the public's acceptance is relatively low at present.So the research about the mechanism of the influence on the cohesiveness and the collective efficiency in virtual community has an important theoretical value and practical value.In the paper,the key variables that affect virtual community cohesiveness are extracted from two aspects—self-perception of community members and community environment,and the influence mechanism model of virtual community cohesiveness and community collective efficiency is established based on Triadic Reciprocal Determinism.By means of the questionnaire on the community members and the empirical analysis,the key factors influencing cohesiveness of virtual community are brought up,as well as the mechanism that the four dimensions of cohesiveness work,on collective efficiency.According to the results,it is practically meaningful that the problems and insufficiency in the operation of existing virtual community are discovered,which guides the operating managers of the virtual community to formulate operation policy of the virtual community for operating managers to develop strategies.

Antecedents of Microblogging Users’Purchase Intention Toward Celebrities’Merchandise:Perspectives of Virtual Community and Fan Economy

Over the last few decades,cross-fertilization between marketing and fandom studies in a mediated world has been rare,hindering the knowledge development for marketing practitioners in the Chinese fan economy context.The purpose of this study is to find and establish a conceptual framework that includes Online Interaction(OI),Parasocial Relationships(PSR)and virtual fan communities on Weibo,and how these contributory factors embedded in the interplay process of digital fandom practices in terms of enhancing fans’Purchase Intention(PI)and media consumption behaviours toward the celebrities’merchandise.Using an online survey instrument,this research collected 294 completed responses from fans who had online interactions with celebrities and engagement of virtual fan communities on Weibo.Key results and findings provided a clear framework of four antecedents based on the conceptual model and indicated that the high intensity of OI led to higher levels of the perception of PSR and the Sense of Virtual Community(SOVC).Increased PSR and the SOVC can be seen as significant positive predictors of the PI(a part of consumer identity construction as a fan)also.This study revealed the underlying mechanism of an emerging marketing genre,also provide useful implications of audiences’digital marketing practices for marketers,celebrities and policymakers.

How to Make Virtual Community More Active and Cohesive:From Brand and Perceived Protection Perspectives

With the increasing popularity of the Internet and mobile Internet, the Virtual Community （VC） is becoming an important medium for person-to-person communication. To realise the potential of the VC, it is neces- sary to cultivate within it good group cohesion and vitality. Using empirical and experimental research methods, this study explores the ef- fect of users＇ trust in the VC Platform （VCP） on group cohesion and vitality and how brand and perceived privacy security can affect us- ers＇ trust in the VC. The research results indi- cate that the brand of the VCP can directly af- fect users＇ trust in the VC, and can also influe- nce it indirectly through users＇ perceived pri- vacy protection and perceived security protec- tion. Further, this study also confu＇ms that the performance of the VC （group cohesion and vitality） is significantly affected by users＇ trust in the VC. The results of this study can provide theoretical guidance for internet companies to maintain and enhance the value of VCs.

Factors That Influence Healthcare Professionals’ Online Interaction in a Virtual Community of Practice

Online technologies have facilitated the development of Virtual Communities of Practice (virtual CoPs) to support health professionals collaborate online to share knowledge, improve performance and support the spread of innovation and best practices. Research, however,shows that many virtual CoPs do not achieve their expected potential because online interaction among healthcare professionals is generally low. Focusing on health visitors, who are UK qualified midwives or nurses who have undertaken additional qualifications as specialist public health workers in the community, the paper examines the factors that influence online interaction among health visitors collaborating to share knowledge and experience in a virtual CoP. The paper makes suggestions for how to improve online interaction among health professionals in virtual CoPs by increasing the size of membership in order to take advantage of both posting and viewing contributions, facilitating moderation to improve networking among geographically dispersed members groups and im-proving the topic relevance in order to stimulate contributions.

Assessment of Quality of Service of Virtual Knowledge Communities

An assessment method for the quality of service （QoS） of virtual knowledge communities （VKC） is proposed based on fuzzy theory and analytic hierarchy process （AHP）. The QoS is evaluated in terms of Website design, reliability, responsiveness, trust, personalization, and information quality. The cognitive QoS and the QoS evaluated by assessors are compared to analyze which QoS of the VKC should be improved urgently and which indicators keep leading positions, and to assist administrators of the VKC on measuring and understanding current status and implementation effect of the QoS.

Library Network Virtual Community Model Building

This paper analyzed and expounded on library network virtual community construction, building library website virtual community function model, revealing resource advantage, service advantage, competition advantage, and cultural brand advantage around the platform of network virtual community.

Research on Incentive Mechanism of Virtual Community Knowledge Sharing

With the continuous development of Internet technology, the network has become an important part of people＇s lives, the emergence of virtual communities is promoting the deep interaction oflntemet users, but it is found that the virtual community ＂diving party＂ is more and more through investigation and literature research, The quantity and quality of knowledge sharing are declining. Therefore, this paper summarizes the behavior and influencing factors of knowledge sharing in virtual community through literature research and investigation and research. At the same time, through the research of incentive theory, the author has obtained the incentive method and content of knowledge sharing, and established the incentive mechanism. The bright spot is to perfect the theory of knowledge sharing while transforming theory into practice, and to provide suggestions for the development of incentive mechanism of virtual community.

Research on Application of Data Mining in Virtual Community of Foreign Language Learning

The construction of virtual community in foreign language learning is a comprehensive foreign language learning environment integrated with foreign language vocabulary database construction and vocabulary retrieval, combining the virtual reality technology to construct the language environment of foreign language learning. The virtual community of foreign language leaming can improve the sense of language authenticity in foreign language learning and improve the quality of foreign language teaching. A method of building a virtual community for foreign language learning is proposed based on data mining technology, data acquisition and feature preprocessing model for building semantic vocabulary of foreign language learning is constructed, the linguistic environment characteristics of the semantic vocabulary data of foreign language learning is analyzed, and the semantic noumenon structure model is obtained. Fuzzy clustering method is used for vocabulary clustering and comprehensive retrieval in the virtual community of foreign language learning, the performance of vocabulary classification in foreign language learning is improved, the adaptive semantic information fusion method is used to realize the vocabulary data mining in the virtual community of foreign language learning, information retrieval and access scheduling for virtual communities in foreign language learning are realized based on data mining results. The simulation results show that the accuracy of foreign language vocabulary retrieval is good, improve the efficiency of foreign language learning.

Library Network Virtual Community Model Building

. This paper analyzed and expounded on library network virtual community construction, building library website virtual community function model, revealing resource advantage, service advantage, competition advantage, and cultural brand advantage around the platform of network virtual community.

How English Virtual Learning Community Extending Communication Interaction

This thesis is based on English Virtual Learning Community playing a role in sharing information.Virtual Learning Community may help build up communication interaction and exploring online relations.The thesis is a focus on expressing identity in English Virtual Learning Community.

ATM网上基于蚂蚁算法的VC路由选择方法

针对ＡＴＭ 网中的ＶＰ／ＶＣ路由选择问题，本文提出了一种新颖的基于蚂蚁算法的ＶＣ路由选择方法。实验表明，该方法可以根据网络当前的业务情况，以及用户提出的时延要求，有效地实现ＶＣ路由选择。

VC环境下虚拟仪器界面的制作

采用LabVIEW控件可制作基于VC++ 6.0环境的虚拟仪器界面。LabVIEW控件以ActiveX技术提供,安装后能自动注册。也可通过安装其封装文件OCX注册。常用的LabVIEW控件有:Boolean开关控件、Numeric数字控件、Graph图表控件等。

基于VC++和OpenGL的大型机械装置虚拟教学训练系统的开发

提出了一种桌面式虚拟仿真训练教学系统的开发方案,详细介绍了该系统的结构设计和实现途径;利用I-DEAS建立了机械仿真三维实体几何模型,经格式转换、多边形删减和接口编程解决了机械CAD实体模型向视觉仿真表面模型的转换并被系统读入的问题;直接利用底层图形语言OpenGL对场景进行实时驱动和人机交互控制,实现了虚拟拆卸功能,并加入了基于最优拆卸序列的拆卸模式;联合OpenGL和VC++编程实现了机械机构的运动仿真和交互式浏览;提出了通过建立装配约束关系来简化对虚拟拆装中碰撞检测的编程实现。与以往类似系统比较,系统开发方案对软硬件要求低,通用性强,实例证明了其具有的潜在应用价值。

基于VC和OpenGL实现虚拟数控铣床及加工过程

提出将虚拟现实技术应用于数控铣削加工仿真系统中,以Visual C++为开发平台,在虚拟场景中,根据数控铣床的结构特点和主要组成单元,以FANUC数控系统为背景,利用OpenGL技术构建出三轴数控铣床的三维虚拟模型,并设计出相应的数控铣削加工仿真系统,详细介绍人机交互界面和数控加工程序执行过程的实现方法,并给出逼真的仿真实例,效果较好,可以应用于数控加工程序的验证、数控技术的教学和培训等场合。

VC++平台下的虚拟仪器应用研究

在计算机自动控制设计中,使用较多的传统组态软件有价格昂贵、通用性差的缺点,通过对基于面向对象VC++编程平台设计的虚拟仪器系统研究,利用虚拟仪器和微机自动控制理论,设计出界面友好形象、操作容易、便于扩展的虚拟仪器测量系统;详细介绍了VC++编程完成可视化控制、多线程设计思路及GPIB、PCI等动态链接库的嵌入式编程方法,提供并解释了部分关键函数、命令,并设计出一套测量OLED(有机致电发光二极管)光电参数的自动测量系统,成为OLED材料的光电参数测量和有机发光材料及结构选择的有力工具,填补了OLED光电参数自动测量系统的空白。

基于VC++的虚拟声卡示波器设计

声卡作为一个输入输出设备,除了能播放声音,还可以用作波形显示的采集端和信号发生器直接产生方波、正弦波和三角波,因而在测量和控制上有着广泛的应用前景。介绍了用VC++实现声卡示波器的方法,并给出了关键行代码。

基于VC平台的虚拟人运动分析软件

常用Jack分析软件在失重状态下无法实现对动作的复杂动力学分析和计算。针对该问题,提出一种虚拟人运动分析软件设计方法。依据人体的基本结构和动态特征,结合刚体运动学和机器人学技术,将虚拟人划分成15个体段,使各体段简化为匀质刚体,并建立多刚体动力学模型,应用机器人Denavit-Hartenberg分析方法进行虚拟人的建模和分析,在此基础上,采用标准C语言形式编写虚拟人的运动学和动力学分析算法,利用OpenGL工具开发可视化仿真界面建立虚拟人的三维仿真场景。通过虚拟人飘浮出舱动作的运动仿真验证了平台的可行性和较好的人机交互性。

用VC++组建基于PC-DAQ的虚拟仪器

介绍了虚拟仪器的原理和系统构成 ;提出了利用VC + +高级编程软件组建基于PC -DAQ的虚拟仪器的关键技术 ,并创建了可视化的虚拟仪器面板 ;借助其先进的DLL和ActiveX技术实现了软件的模块化设计 ,提高了软件的可维护性、扩展性和开发效率。在此基础上 ,成功地开发了基于PC -DAQ面向精密测量的虚拟仪器 ,实现了检测的可视化、智能化。

一种具有虚拟VC排队的ABR流量控制方案

基于 EFCI的 ABR流量控制方案简单、易行 ,在 ATM交换机中被大量采用 .但是这种方案存在一个致命的缺点 ,即具有严重的不公平性 .本文提出一种改进方案 ,它在没有显著增加实现复杂度的基础上 ,通过加入虚拟 VC排队来解决 EFCI方案的公平性问题 .仿真结果表明 ,这种方案满足 Max- Min公平性准则 ,并仅需要较小的排队 buffer.