1.Introduction The wine as an objective substance in the world is in the shape of water while it has the character of fire.Since the wine comes into being,it has contributed to a rich cultural connotation of human soc...1.Introduction The wine as an objective substance in the world is in the shape of water while it has the character of fire.Since the wine comes into being,it has contributed to a rich cultural connotation of human social life.It will brighten the bright and fool the fool.According to the Chinese history,drinking is such a common thing展开更多
Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the ...Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.展开更多
文摘1.Introduction The wine as an objective substance in the world is in the shape of water while it has the character of fire.Since the wine comes into being,it has contributed to a rich cultural connotation of human social life.It will brighten the bright and fool the fool.According to the Chinese history,drinking is such a common thing
文摘Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.
