Study on Communication Effect of Food Safety Risk in Social Media:the Influence of Response Effort Level on Consumption Willingness Change

By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.

The Significance of Inter-Cultural Communication of“Panda Fever”——-A Case Study of “Meng Meng” and “Jiao Qing” in Berlin

From the perspective of inter-cultural communication,this paper analyzed the framework and content of dozens of reports written by five mainstream media organizations in Germany on the arrival of two Chinese giant pandas,their daily activities,and giving birth from 2017 to 2020.The results show that the mainstream media reports in Germany on the birth of twin cubs of the Sichuan giant pandas before and after their arrival in Germany were predominantly based on a cultural framework.In addition,these reports had positive or neutral tones.This shows that the giant panda international scientific research cooperation between China and foreign countries also has great significance in inter-cultural communication and people-to-people exchanges.

An Exploration of the Influence of Willingness to Communicate on Second Language Communication

This qualitative study aims at exploring the influence of L2 learners' willingness to communicate(WTC) on second language communication. The participants involved in this study were 7 beginners learning Mandarin in a Chinese university whose native languages were totally different. Multiple sources of data were collected, including classroom observations, semistructured interviews and stimulated recalls. The results indicate that the students with higher level of WTC were more fluent in L2 Chinese communication, and the student whose native language or second language is Russian performed better in Chinese communication.

On Tibetan Students' Willingness to Communicate in EFL Classroom

Set as the primary and ultimate goal of language teaching process by MacIntyre et al.(1998),willingness to communicate in second language(L2 WTC) has been put much attention in L2 acquisition field.This study examined quantitatively the willingness to communicate in English as a foreign language(EFL WTC) in Tibetan context with a questionnaire.Tibetan college students' EFL WTC was found significantly lower than Han students.No significant difference was found between Tibetan male and female students in their EFL WTC.Causes were explored andsome pedagogical suggestions were made in this study.

A Comparison Between Male and Female in Their Willingness to Communicate and Use of Socio-cognitive Strategies

Willingness to communicate illustrates anyone’s tendency and wish to commence a communication.Besides,socio-cognitive strategies are used when people want to interact with others and face some difficulties.The aim of this study was twofold.The first aim was to investigate the difference in willingness to communicate between Iranian male and female.The second aim was to distinguish the frequency of socio-cognitive strategies used by Iranian advance students based on their gender.To these ends,32 advance learners(16 males and 16 females)were given the willingness to communicate questionnaire developed by MacIntyre,Baker,Clément,and Conrod(2001)and the socio-cognitive strategy use questionnaire.The range of the participants’age was 17-23 in both males and females.To analyze the result of the socio-cognitive strategies use,frequencies were counted.The result showed that although there were some similarities and differences between males and females while using socio-cognitive strategies,the differences were more in social strategies than cognitive ones.After collecting the data from the questionnaires and calculating the means of the two groups,an independent sample T-test was run to compute the significant differences between the two groups.The result of the willingness to communicate questionnaire revealed that males had more tendency in communication than females.Also,the result of the socio-cognitive strategy questionnaire showed that both groups are similar in cognitive strategy use,but they are different in social strategy use.

An Investigation on Willingness to Communicate of Chinese EFL Learners in a Study Abroad Context

As increasingly large number of Chinese students study abroad,Chinese students'classrooms behavious have captured attention.In addition to analyzing the factors affecting the learners'willingness to communicate(WTC) in second language(L2),the paper also aims to examine validity of the heuristic model of MacIntyre et al.(1998) in this particular context.Results show that interlocutor,topic and conversational context are the three main situational variables found to affect the Chinese learners'L2 WTC.

Research on English Majors＇ Willingness to Communicate Inside Classroom

As a new affective variable in the field of L2 （Second Language） Acquisition, the study of WTC （Willingness to Communicate） has attracted widespread attention since the 1990s, which is not only an effective way to promote language learning but also an important language target itself. Based on the data got from the questionnaire, the present study intends to explore the level, gender difference, correlation with academic .performance, and influencing factors of English majors＇ WTC inside classroom using both quantitative and qualitative research method. The results reveal that English majors＇ WTC inside classroom is comparatively high; there is no significant gender difference in English majors＇ WTC inside classroom, and there is significant positive correlation between WTC inside classroom and academic achievement; furthermore, language capacity, language anxiety, and communicative atmosphere are the main influencing factors

Discussion about Chinese Cultural Perspectives on Willingness to Communicate

In Chinese traditional classes, grammar-based teaching method is widely adopted, and this leads to a phenomenon thatChinese students are usually good at grammar and writing, but poor at speaking. Besides, when Chinese students are in a communi-cation-based class, some of them usually feel uncomfortable and are reluctant to communicate. This phenomenon may relate to Chi-nese students' willingness to communicate(WTC).There are a great deal of research has been conducted to WTC related to person-ality, communicative and social environment. However, just small number of exploration has been allotted to the cultural perspec-tive.

Intercultural Communication and Mutual Learning From Movies——Taking Coco as an example

Based on the five elements of communication,this article analyzes the key elements of intercultural communication of films with Coco as a good example.It notes that in the modern globalization,all countries should continuously promote cultural communication,learn from each other,and promote the progress of the world as a whole.One way of achieving this is to make full use of new media and continuously explore new forms of intercultural communication,strengthen researches on intercultural communication,and resolve cultural differences.What’s more,each country should build on its own cultural identity and confidently disseminate its national culture.Only in these ways,can the human community of common destiny be consolidated,can the world be peaceful and prosperous.

Culture Shock:an Inevitable Experience

Culture shock is a problem that most overseas students may experience,hence the importance of analysis on culture shock and its influences.This paper firstly draws on the reasons why culture difference exists and the situation it brings about.The result shows that culture shock is inevitable to anyone who lives abroad,and the variability in the length of culture shock time.Therefore the only method abroad people can deal with culture shock is to release the caused effect,and communicate more until the effect recedes.At the end of this essay,it offers advice on how to get over culture shock period and obtain a better acculturation when studying abroad.

Analyses on Cultural Differences and Fusion Between Chinese and Americans in The Joy Luck Club

This paper chiefly discusses the cultural conflicts and reconciliations between characters in The Joy Luck Club from an inter-cultural perspective and comes to a conclusion that the fusion of different cultures is a tendency in the world.

Analysis of Pragmatic Failure and College English Teaching

This article uses a lot of evidences to expose the pragmatic failures in people＇s inter-cultural communication, and analyses the types and causes of these pragmatic failures. Hence it puts forward several methods of college English teaching to help our students get rid of such pragmatic failures.

Emergence and Development of Health Risk Communication Networks Among Street-Level Health Bureaucrats During the COVID-19 Pandemic Crisis in Myanmar

Street-level health bureaucrats have actively contributed to implementing the COVID-19 prevention,control,and treatment policies of the Myanmar government.However,the need for bureaucrats on the frontlines of policy implementation to maintain a safe distance from others to prevent the spread of COVID-19 has posed challenges for the sharing and exchange of information related to health risks.In this context,this study examined what health risk communication patterns have emerged and developed among streetlevel health bureaucrats during the COVID-19 pandemic,and how this risk communication has been affected by streetlevel health bureaucrats'perceptions of client meaningfulness and willingness to implement COVID-19 policies.The results reveal that street-level health bureaucrats in the health risk communication network are embedded in reciprocally or transitively connected discussion relationships that sustain their health risk communication over time.Moreover,when specific healthcare staffmembers perceive more benefits of COVID-19 policies for their patients and are more willing to care for patients,other healthcare staffavoid them to protect themselves from COVID-19 infection.Due to their higher level of understanding of the adopted measures,healthcare staffmembers who are highly willing to implement COVID-19 policies are frequently approached by other staffmembers to communicate about COVID-19 issues.This study empirically contributes to the literature on street-level bureaucrats in times of pandemic crisis by examining the formation of health risk communications in the context of street-level health bureaucrats'responses to and participation in public healthcare policy implementation processes.

On the Translation of Iconography of the Decorated Writing-Paper of the Ten Bamboo Studio Based on the Theory of Translational Action

Based on the theory of translational action of the functionalism,this paper selects three aspects,translation as an inter-cultural and communicative action,a purposeful text-processing action and an inter-personal action,to analyze the important issues as well as the translation strategies,methods and techniques adopted in the translation of Chinese allusions.The study shows that the theory of translational action is important for the translation of allusions and that it helps to modify the target text.The translator,also the author of this paper,hopes that this study will be useful for the translation of allusions and the publicity of traditional Chinese culture across the world.