This paper analyses the importance of several aspects that consumers in the Comunidad Valenciana （Spain） take into account when getting a wine bottle from a shelf. These aspects are： the designation of origin, the ...This paper analyses the importance of several aspects that consumers in the Comunidad Valenciana （Spain） take into account when getting a wine bottle from a shelf. These aspects are： the designation of origin, the price, design and information on the label, design and information on the back label, the point of sale, the seller advice, friends and family recommendations. The information has been obtained through survey with 400 interviews throughout Comunidad Valenciana （Spain）. These interviews were based on asking a questionnaire with closed questions. It has been seen how the most valuated aspect is the designation of origin. The second aspect in the rank is friends and family Recommendations. Price is the third most valuated aspect. The less valuated aspects are the seller advice and the point of sale. The design and information of the label is more valuated than the design and information of the back label. Results seem to show how consumers want to reduce risk before buying a wine bottle looking for aspect that they can rely on. They give more importance to family and friends recommendations than to the seller advice.展开更多
China＇s cultural sector will gradually grow to become a pillar industry by 2015, according to the Outline of China＇s Cultural Reform and Development in the 12th Five Year Plan Period （2011-15）. Cultural industries...China＇s cultural sector will gradually grow to become a pillar industry by 2015, according to the Outline of China＇s Cultural Reform and Development in the 12th Five Year Plan Period （2011-15）. Cultural industries are not only energy efficient, but also promote consumption and boost many other related industries. From this issue on, ChinAfrica will introduce the latest development of the country＇s cultural sector in traditional industries such as film and publishing, as well as up- and-coming industries, like animation, digital publishing and mobile multimedia.展开更多
ON this Chinese New Year’s eve,about 8 billion e-hongbaos were exchanged by420 million users on the messaging app WeChat alone,eight times more than last year.On Alipay,over 100 million users sent 800million yuan（$1...ON this Chinese New Year’s eve,about 8 billion e-hongbaos were exchanged by420 million users on the messaging app WeChat alone,eight times more than last year.On Alipay,over 100 million users sent 800million yuan（$123 million）of cash gifts.展开更多
文摘This paper analyses the importance of several aspects that consumers in the Comunidad Valenciana （Spain） take into account when getting a wine bottle from a shelf. These aspects are： the designation of origin, the price, design and information on the label, design and information on the back label, the point of sale, the seller advice, friends and family recommendations. The information has been obtained through survey with 400 interviews throughout Comunidad Valenciana （Spain）. These interviews were based on asking a questionnaire with closed questions. It has been seen how the most valuated aspect is the designation of origin. The second aspect in the rank is friends and family Recommendations. Price is the third most valuated aspect. The less valuated aspects are the seller advice and the point of sale. The design and information of the label is more valuated than the design and information of the back label. Results seem to show how consumers want to reduce risk before buying a wine bottle looking for aspect that they can rely on. They give more importance to family and friends recommendations than to the seller advice.
文摘China＇s cultural sector will gradually grow to become a pillar industry by 2015, according to the Outline of China＇s Cultural Reform and Development in the 12th Five Year Plan Period （2011-15）. Cultural industries are not only energy efficient, but also promote consumption and boost many other related industries. From this issue on, ChinAfrica will introduce the latest development of the country＇s cultural sector in traditional industries such as film and publishing, as well as up- and-coming industries, like animation, digital publishing and mobile multimedia.
文摘ON this Chinese New Year’s eve,about 8 billion e-hongbaos were exchanged by420 million users on the messaging app WeChat alone,eight times more than last year.On Alipay,over 100 million users sent 800million yuan（$123 million）of cash gifts.
