Development Strategies of Sichuan Tourism Economy Based on Wine Culture

Sichuan wine has a long culture and history.Its relevant tourism resources are abundant and widely distributed with the characteristics of great diversity and heritage,leading to its high value in market development.The development of wine culture tourism helps to promote the adjustment and optimization of Sichuan industrial structures,to promote regional economic growth,to build a harmonious society in an all-around way and to realize the sustainable development of local economy.Through the analysis of the connotation and characteristics of Sichuan wine culture tourism resources,obstacles in the development of Sichuan wine culture tourism resources are pointed out in this paper,that is,a lack of overall planning which makes it difficult to play the scale effect,insufficient cultural content of tourism products,no distinct features,not enough marketing efforts,indefinite tourism images in general,and serious overlapping of management in tourism development which constrains the overall development process.For the above-mentioned shortcomings,development strategy of Sichuan tourism economy with wine culture at the core is pointed out.Thoughts and concepts should be changed,and the development of Sichuan wine culture tourism resources should be unified in planning from a strategic perspective,by adopting the tourism development thinking of integrating "point,line,and plane",avoiding extensive mode of operation,making full use of Sichuan local ethnic features,fostering forms of tourism with large cultural contents,exerting increasing efforts on tourism promotion and expansion,actively promoting conglomeration construction of Sichuan wine culture industry,increasing its core market competitiveness,and bringing up Sichuan wine culture tourism talents with high-qualities.

Tourism resource assessment and spatial analysis of wine tourism development： a case study of the eastern foothills of China＇s Helan Mountains

The reasonable development and utilization of mountainous regions closely relates to local economic development and ecological security. The wine production region in the eastern foothills of the Helan Mountains in Ningxia, Ningxia Hui Autonomous Region, with its excellent terroir, is emerging as one of China's three major geographical attractions. Based on surveys of tourism resources and spatial analysis for this wine producing region, we propose a highly representative and practicable path for wine tourism development. Based on China's national standard in Classification, Investigation and Evaluation of Tourism Resources(GB/T 18972-2003), which recommended the types and grades of tourism resources in one area, we conduct an analysis of resource characteristics and the current state of development. Using Arc GIS software, spatialautocorrelation analysis, average nearest neighbor analysis, as well as clustering and outlier analysis, we are able to derive the spatial distribution characteristics of tourism resources. Our survey showed that tourism resources in this area are relatively abundant and have good quality and clear combination advantages. Nonetheless, there are resources shortage for wine tourism and poor integration of wine production with the tourism industry. Regarding the spatial distribution of resources, we revealed the current states of and issues surrounding regions with concentrated resources, as well as characteristics of this clustering. Finally, we proposed a development path for wine tourism in this region based on the five dimensions of management mode, industrial path, product development, spatial optimization, and market development.

Wine Tourism in Santorini, Crete:Exploring the Behaviour, Motives, and Intentions of Wine Tourists

Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.

The 2.0 Marketing Strategies for Wine Tourism Destinations of Excellence

The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the ＂official＂ destination websites. The main research questions are： （1） Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites？ （2） Is it possible to estimate the degree of intensity of use of such tools？ The method used for the purpose of this research is inductive： starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory.

Possibilities and Opportunities of Wine Tourism Development in the Cross-Border Region of Greece-Bulgaria Through the Protection of Traditional Vine Varieties

Wine tourism as an alternative form of tourism is developed in rural areas with significant wine production.But rural areas are usually not characterized by dynamic local economies.Therefore the contribution of wine tourism to regional development is important.In the region we will focus on the present paper,i.e.,the countries of Greece and Bulgaria,where the tradition in viticulture and production of quality wines is long.Especially in the cross-border area of Greece-Bulgaria,wine production is very remarkable.The project“VineSOS-SOS for endangered traditional vine varieties”implemented and funded by the Program“Cooperation Program Interreg V-A Greece-Bulgaria 2014-2020”identified local grape varieties in danger of extinction.In addition,a comprehensive intervention mechanism was formed for greater protection and sustainability of these varieties.The next step after the protection and promotion of these varieties is their utilization for the region with the development of a common wine tourism product for the cross-border area of Greece-Bulgaria.The present research seeks to utilize the results of the VineSOS project to develop a proposal for wine tourism development in the cross-border region of Greece-Bulgaria as a single tourist product.The main hypothesis of our research concerns the investigation and formulation of a strategy for the development of wine tourism in the cross-border region of Greece-Bulgaria based on the rare vine varieties found in the region.The development of this strategy emerges through the study of the international literature on wine tourism and the study of good practices at the international level,as well as through the special features of the cross-border area of Greece-Bulgaria.

Event Marketing—The Driver of Wine Culture

The main goal of this paper is to underline that wine events can support very efficiently the attraction of tourists and affect the wine culture positively.Wine tourism crucially gains more regular and loyal customers.The basic aim of the paper is to show the role of Hungary’s largest and most important wine festival in the Hungarian wine.This paper will focus on the description of the consumers visiting the Festival,the information channels,and consumer satisfaction factors.The methodological background of the paper is based on a continuous primary research work between 2004-2012 analysing more than 3,700 questionnaires and secondary data between 1999 and 2003 from the Viniculture PBC and other secondary data related to the topic from professional sources(Szabó,Komáromi-Gergely,&Széles,2014).The main results of the paper indicate that the case of the Budapest Wine Festival shows that wine events are able to influence foreign and Hungarian consumers and improve the Hungarian wine culture and products.In the last years the visitor number increased almost exponentially.It can be stated that the Festival visitors are from all over the world,representing three continents and numerous countries and cultures.The Hungarian and the foreign visitors are satisfied with the Festival,and many of them are regular guests to visit the Budapest Wine Festival.

价值共创促进葡萄酒文旅深度融合探究——以贺兰山东麓为例

葡萄酒文旅融合是以葡萄酒产业为核心的文化旅游融合的实践,其实质是葡萄酒文化旅游产业为主导下的多元主体参与的价值共创过程。随着消费升级和文旅融合推进,葡萄酒文化旅游发展需要优化利益相关者之间的互动机制,这就离不开对价值共创的解读。该文以价值共创理论为基础,结合宁夏贺兰山东麓的案例,对价值共创与葡萄酒文旅融合的关系、价值共创推动葡萄酒文旅深度融合的内在逻辑和作用机理进行分析,在此基础上对贺兰山东麓葡萄酒文旅深度融合提出策略建议。该研究有助于调整供需关系,探索中国葡萄酒文旅深度融合的实践路径,助力葡萄酒文旅产业高质量发展。

基于建构主义理论的葡萄酒旅游研学课程设计

葡萄酒旅游是一种具有多产业性、高体验性和文化性等相关特性的专项旅游。随着我国旅游业的转型升级,以及对素质教育重视程度的不断提高,研学旅游逐渐成为国内旅游研究的热点议题。课程化是研学旅行产品区别于其他细分旅游市场和产品的关键特征。目前,市场上的葡萄酒研学旅游课程存在产品单一、雷同,课程设计针对性不强等问题。本文尝试立足建构主义理论,通过区分学段,立足学科知识和核心素养,进行菜单式、项目式葡萄酒旅游研学课程的设计,希望给予葡萄酒研学课程开发一定的借鉴意义。

乡村振兴背景下酒旅融合发展研究——以洛阳杜康酒业为例

酒旅融合发展,是推动农村产业融合、实现乡村振兴的有效途径和重要手段。对于洛阳杜康酒旅融合发展来说,其在推动乡村振兴中意义重大。通过梳理洛阳杜康酒旅融合发展现状,发现洛阳杜康酒旅融合发展中存在品牌意识薄弱、酒旅融合专业人才缺乏、酒旅融合深度不足、产业链纵深延展不足等问题,提出打造国内外知名品牌、培育酒旅融合专业人才、增加酒旅融合深度、拓展酒旅融合产业链等对策措施。

烟台葡萄酒产业文旅融合发展路径研究

烟台葡萄酒文旅融合是促进葡萄酒产业三产融合,催生新业态,推动当地经济高质量发展的有效途径。该文对烟台文旅融合推动产业发展的作用机理进行了探究,分析了烟台现有葡萄酒文旅融合模式及发展现状,探讨葡萄酒产业文旅融合的路径。经过研究发现,烟台葡萄酒文旅融合存在模式单一化、欠缺文化内涵支撑、相关企业间协作意识低、景区基础设施建设不完善等问题,并提出了与特色文化融合、加强葡萄酒产业内外部融合、借助科技发展、构建利益联结网络和培养专业人才等措施,深化烟台葡萄酒文旅融合发展,推动葡萄酒产业升级转型。

新疆葡萄酒与文化旅游产业融合发展策略研究

新疆是我国酿酒葡萄种植和葡萄酒酿造大区,充分发挥新疆独特的自然资源条件及历史文化优势,推动葡萄酒与文化旅游产业融合发展是必然趋势。目前,新疆葡萄酒与文化旅游产业融合发展通过政府政策引领、酒庄开展“葡萄酒+文旅”活动以及借力会展节事等,已经形成一定的基础,但仍然存在较多的制约因素。因此,要进一步挖掘葡萄酒文化,讲好“新疆葡萄酒故事”,不断提升葡萄酒文化旅游运营能力,继续丰富会展节事活动,以推动新疆葡萄酒与文化旅游产业深度融合。

法国葡萄酒旅游产业研究——兼论山西白酒旅游

法国是世界上最著名的葡萄酒产区之一,被誉为葡萄酒的故乡。法国葡萄酒旅游业已成为法国旅游业的重要组成部分,为法国经济带来了巨大的贡献。法国葡萄酒旅游业规模庞大,为当地的农业、文化、历史等领域带来了巨大的经济效益。随着人们对葡萄酒文化的认知和需求不断提高,法国葡萄酒旅游业的发展前景也将更加广阔。

“葡萄酒+文旅”融合发展为乡村振兴赋能--以陕西省丹凤县为例

以丹凤县为例,探讨葡萄酒产业与文旅产业融合发展对乡村振兴的推动作用,通过揭示二者融合发展的潜力及其对乡村经济、文化、产业、生态各方面的积极影响,提出双轮驱动即产业融合与文化挖掘、双翼齐飞即旅游升级与生态保护、双核驱动即政策保障与人才支撑、双向互动即城乡融合与区域协同来构建“葡萄酒+文旅”融合发展的新模式,旨在促进乡村经济发展、文化繁荣、产业融合,从而达到乡村五位一体全面振兴,为葡萄酒产业发展建言献策,为乡村振兴战略增砖添瓦。

新疆葡萄酒产业与文旅产业融合发展路径研究

大力促进葡萄酒产业与文旅产业融合发展,符合新疆发展规划打造特色产业的要求,是新疆培育经济发展新动能的关键举措,也是实现经济高质量发展的必由之路。新疆葡萄酒产业与文旅产业具有天然的耦合优势,且面临政策势能、资源优势、产区特色等战略机遇。但二者目前产业融合度较低,融合进程有待加快;交通基础设施有待完善,葡萄酒文旅路线有待开发;资源共享缺乏,大数据平台建设亟待加强;营销模式单一,品牌建设有待加强。因此,新疆应鼓励产业市场信息共享,健全融合发展体制机制;优化资源交叉融合配置,构筑产业合作支撑体系;增强生产开发技术渗透,推动产业融合技术升级;丰富经营业态方式方法,确保满足多重消费需求;创新文旅特色产品开发,落实融合产品提质增效。

宁夏与新加坡葡萄酒文化旅游合作的机制与效应

目前,宁夏与新加坡在葡萄酒文化旅游合作中存在旅游产品设计同质化程度较高、复游率低、民族特色不鲜明、文旅服务配套尚有改进空间等问题。文章基于集体行动理论框架,以推动葡萄酒文旅行业产业链的整合和优化、深化宁夏与新加坡文旅产业融合与创新为目标,结合宁夏与新加坡在葡萄酒文化旅游产业合作实践,剖析宁夏与新加坡葡萄酒文化旅游合作的特色合作机制与产业融合效应,以期为宁夏与新加坡在葡萄酒文化旅游产业合作的持续发展提供参考。

基于网络文本的烟台葡萄酒旅游形象感知研究

文章基于携程、去哪儿、马蜂窝等旅游网站搜集的有效评论作为研究数据,运用网络文本分析法,通过定性和定量研究手段,探讨了游客对烟台葡萄酒旅游的认知和情感反应。研究结果显示,烟台葡萄酒旅游在游客心中形成了以葡萄酒为核心,融合历史文化、自然风光和高质量服务的综合性旅游形象。情感分析结果显示,游客普遍对烟台葡萄酒旅游持积极态度,但仍存在一些消极情感反馈,主要涉及服务与价格、设施与环境、信息互动和商业推广等方面。为进一步促进烟台市葡萄酒旅游产业的健康发展,文章提出了加强服务人员培训,提高服务质量的同时优化价格体系;加大投入改善旅游设施,打造舒适且具有特色的旅游环境;建立多渠道的游客信息反馈机制,利用新媒体平台加强与游客的互动交流;制定多元化的推广策略,挖掘烟台葡萄酒旅游的独特卖点等具体对策建议。

传统工艺在宁夏葡萄酒文创旅游商品设计中的应用研究

本文以宁夏葡萄酒文创旅游商品为例,对传统工艺的旅游商品和宁夏葡萄酒的现状进行分析,探讨了传统工艺结合现代生活的旅游商品如何应用在宁夏葡萄酒中,给出了宁夏葡萄酒旅游商品创新和开发的方法策略。

葡萄酒旅游开发研究——以烟台张裕葡萄酒旅游为例

国外葡萄酒旅游已蓬勃发展,我国正处于起步阶段。在实地考查和结合国外发展状况的基础上,阐述了葡萄酒旅游的内涵及特点。并从区位、资源、市场和经济四个方面介绍了发展葡萄酒旅游应具备的条件。最后结合烟台张裕葡萄酒旅游进行了具体分析,并对烟台葡萄酒旅游的形象设计、旅游线路和景区规划进行了讨论。

葡萄酒旅游研究的国际进展及启示

相对于国际葡萄酒旅游产业发展与学术研究相得益彰的现状,我国葡萄酒旅游研究较为滞后,与产业发展相背离,因此,梳理国际葡萄酒旅游的研究脉络和重点内容,为我国该领域的研究提供借鉴和启示尤为重要。文章借助CiteSpace软件对1995—2016年国际葡萄酒旅游文献进行了分析,从文献知识传播的路径信息,得出国际葡萄酒旅游研究的时空特征和关系网络,并依据知识图谱提取的关键词,结合对高被引文献的研读,总结出国际葡萄酒旅游研究的核心领域,即葡萄酒旅游者、市场营销和旅游目的地。最后,提出了我国葡萄酒旅游研究应在问题导向、"人本"思想和综合视角等方面加强理论研究与实践探索。

葡萄酒旅游目的地品牌形象影响因素扎根研究——以贺兰山东麓为例

本文以宁夏贺兰山东麓为例,研究葡萄酒旅游目的地品牌形象影响因素。主要以游客及行业管理者为访谈对象,结合相关文献及网络资料来源,运用扎根理论与方法,通过开放性编码,得到影响葡萄酒旅游目的地品牌形象的七个因素:认知形象、情感形象、感知质量、感知价值、满意度、行为意愿、品牌形象提升;通过主轴编码构建了以上七个因素的基本典范模型,并梳理了各因素之间的相互关系。该研究有利于探索"旅游+葡萄酒"的新理念、新模式、新路径。为进一步构建和评价葡萄酒旅游目的地品牌形象提供借鉴。