On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

Social Media Regulation:Models and Proposals

The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.

Video,Internet and Metaverse:The Media Transitions of Interaction in Theatre

The integration of theatre art with media such as video,the Internet and metaverse embodies intermediality and shows interactivity characteristics.Video is the first to open the possibility of interaction between performers and stage space in the theatre,thus greatly expanding the relationship between people and video in the links of environment,atmosphere,narrative,action and conflict,making stage performance more flexible and changeable.The rapid rise of computer technology represented by the Internet provides two interactive modes of node structure and natural language for digital theatre performance,opening the path for the audience to participate in theatre interaction.The metaverse media environment represented by video games and virtual reality has dramatically changed the freedom of audience participation in theatre.“Digital embodiment”enables the audience to immerse themselves in virtual theatre performance and become a part of theatre composition,thus bringing unprecedented performance experience.

Composition and Improvement Strategies of News Audience’s Media Literacy in the Omnimedia Era

In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabilities,including selecting,decoding and coding information from news,which all contemporary news audience should have.Meanwhile,this article proposes the pathway and strategies for fostering and improving media literacy.For example,the government should strengthen top-level design,mass media should comply with media ethics and schools should innovate educational methods.In addition,relevant social organizations,communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.

Media Convergence：the Culture Dimensions of Thinking

In the process of meida Convergence,many researchers paid excessive attention to media technology, industry and management,and ignored the culture dimensions of media convergence. Therefore,to transcend media convergence technology, industrial thinking and more to the particularity attach importance to cultural media, it is a right way to achieve media convergence. But in the context of China's culture,media convergence should value the cultural uniqueness and the imbalance of the realistic problems,to reach innovation and breakthrough.

BulkTree: an overlay network architecture for live media streaming

Peer-to-peer (P2P) systems are now very popular. Current P2P systems are broadly of two kinds, structured and unstructured. The tree structured P2P systems used technologies such as distributed hash tables (DHT) and hierarchical clustering can search the required target quickly, however, in a tree, the internal node has a higher load and its leave or crash often causes a large population of its offspring's problems, so that in the highly dynamic Internet environment the tree structure may still suffer frequent breaks. On the other hand, most widely used unstructured P2P networks rely on central directory servers or massive message flooding, clearly not scalable. So, we consider both of the above systems' advantages and disadvantages and realize that in the P2P systems one node may fail easily, but that when a number of nodes organized as a set, which we call "super node", the set is robust. Super nodes can be created and updated aware of topology-aware, and used with simple protocol such as flooding or "servers" to exchange information. Furthermore the entire robust super node can be organized into exquisite tree structure. By using this overlay network architecture, P2P systems are robust, efficient, scalable and secure. The simulation results demonstrated that our architecture greatly reduces the alteration time of the structure while decreasing the average delay time, compared to the common tree structure.

Research on the Teaching System of Creative and Entrepreneurial Software Engineering(Digital Media Technology)Talents Training

The cultivation of innovative and entrepreneurial capability is a quality requirement of the times for the training of college and university talents. However, the regular teaching system universally has such problems as much more emphasis on theory than on practice, much more emphasis on inheritance than on innovation, and mismatching between talent training and market demand, so that a great number of graduates do not have enough innovative capacity, and it is very difficult for them to engage in related jobs of software engineering steadily and permanently. By investigating and analyzing similar majors of more than 20 schools at home and abroad, this article proposes a teaching system of talent training of the 3 C-cored major of "innovative and entrepreneurial" software engineering(digital media technology) based on regions, oriented to the industry and marked by school-enterprise linkage, and in connection with the characteristics of college and university education.

Public Service Media and Parliaments＂ How the Two InstitutionsCan Collaborate and Promote Public Values in a Democracy（The European Perspective）

Public service media （PSM） are linked to a variety of bodies and function in a setting in which various stakeholdersparticipate. The article deals with the issue of the relationships between public service media and parliaments astwo public institutions indispensable to democracy. They have to be independent, to act to the interest of societyand to initiate and sustain an open democratic debate enabling a diversity of voices to be heard. Conspicuous istheir characteristic to integrate groups and communities around commonly shared values and to promote humanrights. The discussion dwells on the direct and indirect relationships that expand between public service media andparliaments and makes conclusions about the principles that have to be put in practice in order for the democraticdialogue between the two to be strengthened.

Kenya and the Emerging Power-Shift in Global Political-Economy: Right-Wing Populism and Social Media Activism

A potential global power transition characterized by emerging economies of BRICS where China is the likely leading contender against the United States as the only global hegemon seems inevitable.The increasingly multipolar world is evidenced by the attention given to right-wing populism in Europe and USA attributed to China’s aggressive approach to international trade through its stealth entry and subsequent investments in global political-economy.China’s presence in Africa and Trump’s America first policy’s attempt to open“new business frontiers”in emerging economies of Asia and Africa in order to contain Chinese influence and threat in global hegemony are interesting happenstances that require closer scrutiny.Kenya,the biggest economy in East Africa,which is among the fastest growing regions globally,is the gateway to the East African Common Market.Historically,Kenya has a policy of non-alignment in international relations making it possible to receive FDI from both China and the US but with highly contested elections.Therefore,Kenya presents a perfect laboratory for examining the emerging power-shift in global political-economy as the country grapples with traditionally chaotic electoral power transitions and the two biggest economies in the world compete for business in Nairobi.The 2017 elections not only betrayed the international community’s commitment to Western values of human rights and democracy,but also revealed the challenges of governance in post-World War II global liberalism characterized by sophisticated media institutional spaces.

The Consumption Practices and Identity Formation of the Chinese Middle Class in the Media Era

During the past 40 years following the reform and opening-up policy of 1978,China’s social structure has seen great changes,which include the birth and rapid development of the Chinese middle class as a derivative and consequence of modernization.They are the main source of consumption in contemporary China and display unique characteristics in their consumption practices.Consumption is not only a daily practice,but also a means of demonstrating and forming identity.In this media era,media play an important role in people’s consumption practices and identity formation.In this study,semi-structured interviews were carried out with members of the Chinese middle class to study the relationship between consumption,identity,and media through their oral accounts.Moreover,problems,including the characteristics of middle-class consumption practices and how they use consumption to form identity,were analyzed.This study not only complements studies on the sociology of consumption of the Chinese middle class,but also is of great practical significance for deepening our understanding of the behavioral and ideological characteristics of the Chinese middle class.

Study on the Advertising Management of Fashion Magazines Under the Media Environment. A Case Study of＂ViVi＂

Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management is no longer adapted to the times, media operators must find their own inadequacies of advertising business, through business innovation to gain a firm foothold in the competition torrent. This paper as the research object of ＂ViVi＇＂ , analyzes the advertising management and the problem under the new media environment. Finally, offer the suggestion for fashion magazines to better development advertising under the new media environment.

Kantar Media收购互联网研究专业公司Spring

2011年2月12日：国际领先的媒介研究和分析服务供应商KantarMedia成功收购了德国Spring Wirtzund Pischke GmbH ＆ Co．KG。以拓宽自身在互联网受众测量方面的业务范围，并提高自身的市场占有率。Kantar Media已在全球59个国家对数字电视时代受众的跨媒体使用行为展开研究，本次收购正是以Kantar Media在全球广泛的业务运作为基础。

The Effect of New Media on Cross-Cultural Communication Under the Background of“Internet+”

The rapid development of economy in China has brought development opportunities to the internet industry.With the continuous advancement of information technology,new media has also emerged,offering more convenient and efficient ways to the dissemination and exchange of information.At the same time,the spread of new media has become more diversified,being more in line with the current needs of people for browsing information.The cultural exchanges among various ethnic groups in China and even between countries around the world are constantly expanding.Facing the differences in culture,it is necessary to have proper guidance in order to reduce conflicts among different cultures.This article examines the cross-cultural communication effect of new media based on“Internet+”and provides references for cross-cultural communication.

Research on the Rules of Short Video Online Reviews in Mainstream Media

With the continuous optimization of mobile intelligent mode,the internet has gradually entered the era of visualization.This paper briefly summarizes the reasons and current situation of the rapid development of mainstream media short films,analyzes the composition and functions of mainstream media short video online reviews,and probes into the rules of mainstream media short video online reviews.

Application of New Media in International Chinese Education

As a novel teaching method,new media short videos have become one of the teaching methods of international Chinese education.By analyzing the advantages and feasibility of this teaching method,this paper demonstrates that teaching using short videos is a more suitable teaching method for teaching Chinese as a foreign language.At the same time,the material selection and problems in the process of using this method are also analyzed.

Overall Media Use and ADHD-Related Behaviors Among Children in China: A Meta-Analysis

There are several theoretical reasons to believe that overall media use might be related to attention deficit hyperactivity disorder(ADHD)or ADHD-related behaviors(i.e.,attention problems,hyperactivity,and impulsivity).Although studies on media-ADHD relationship have accumulated,they have yielded inconsistent results,especially those from different countries.Therefore,it is still undisclosed whether children’s overall media use and ADHD-related behaviors are related to region and culture.A meta-analysis has been performed on three empirical studies investigating the relationship between overall media use and ADHD-related behaviors in children and adolescents from China.The results indicated significant relationship between overall media use and ADHD-related behaviors,OR=2.597.

An energy-saving scheduling scheme for streaming media storage systems

The rapid growth of streaming media applications on the Internet is proposing higher requirements on energy consumption and I/O performance of the storage systems.However,the optimized I/O requests from different initiators will be mixed disorderly when they are reaching the storage system concurrently,which leads to increasing energy consumption.This paper proposes an energy-saving scheduling scheme based on I/O Stream(ES-IOS).The ES-IOS scheme can take the advantage of the I/O characteristics of streaming media and reorganize the mixed and disordered I/O requests into "streams".Technically,The ES-IOS scheme includes two main points,a priority-based weighted stream scheduling algorithm(PWSS) and a regression-fitting-based popularity prediction algorithm(RFPP).The PWSS algorithm can schedule the I/O streams in weighted queue based on priority to limit energy consumption.The priority of each stream is determined by its popularity.According to the I/O access records over a period,the RFPP algorithm can predict the popularity of each stream via regression fitting.Based on the popularities,the PWSS algorithm assigns more continuous service time to the hot streams and reversely less service time to the cold ones.Trace-driven experiments show that the ES-IOS scheme can reduce the energy consumption by 38%and enhance the I/O throughput by 27%approximately.