媒体助力乡村振兴战略的作用与路径

习近平总书记在党的十九大报告中首次提出实施乡村振兴战略,并明确总要求为“产业兴旺、生态宜居、乡风文明、治理有效、生活富裕”,这是我国决胜全面建成小康社会、开启全面建设社会主义现代化国家新征程的重大举措。习近平总书记在参加十三届全国人大一次会议山东代表团审议时,着重论述了乡村振兴战略,强调推动乡村产业振兴、人才振兴、文化振兴、生态振兴和组织振兴.

“川字号”农产品搭上“一带一路”顺风车

四川正释放出面向世界开放发展的巨大潜力,也正在迎来“川字号”农业对外合作开放新格局。“嘟—”,伴随着一声长长的汽笛轰鸣,2021年4月9日,首趟四川夹江茶叶出口中亚专列从成都国际铁路港驶出,前往乌兹别克斯坦塔什干市。“这是四川历史上第一次茶叶专列开出国门,意义重大。”四川省政协副主席祝春秀在当日首发仪式上表示,茶叶专列的开通,将有助于四川茶企拓展中亚国家市场,进一步促进和扩大川茶出口规模。

《乡村振兴大擂台》 打造广东原创IP,展现乡村振兴成果

不止是一档"乡村擂台真人秀+演播厅观察"主题综艺节目,还是一个全媒体项目。节目自6月19日在广东广播电视台珠江频道开播以来,全媒体收看人数、阅读量和群众投票累计超过15亿人次,是广东省本年度现象级节目之一。这是广东广播电视台跨频道、跨团队联动合作的一次成功尝试,动员了珠江频道乡村振兴纪事团队、纪录片团队、综艺节目团队、融媒体团队、艺人统筹团队、后期工作室团队以及协调新闻中心、对外传播中心、触电新闻、网络台等全媒体资源,参与项目制作人员近500人。

珠江频道打出三农宣传组合拳,全媒体推进乡村振兴

作为广东广播电视台的重要内容IP,《乡村振兴大擂台》折射出其主流媒体平台的正能量价值主张。珠江频道打出三农宣传组合拳,探索大小屏联动,立体化丰富节目文本内容,为主流媒体打造新型媒体内容产品提供全新思路,提高了广电媒体的传播力、引导力、影响力和公信力。

绿色经济带来红火日子

大巴山南麓,渠江支流明月江的两大源头白岩河、新宁河流经之地,地势平坦、土壤肥沃,造就了富饶美丽的“巴山小平原·川东小天府”——开江。近年来,开江县立足当地优势产业,挖掘传统农业县的发展潜力和蕴藏的新动能,积极探索“稻田+”“果林+”等立体循环种养模式,发展绿色生态农业助推乡村振兴。

一带一路:农业国际合作的新趋势

“一带一路”倡议给中国农业国际合作事业带来了巨大推动力,为保障国家粮食安全、服务外交外贸大局作出了重大贡献。“‘十三五’期间,四川农产品贸易年均增长12.5%,农业对外投资覆盖五大洲的27个国家和地区。”“2020年鲜荔枝出口量5902吨,同比大幅增长72.3%,出口额1.18亿元人民币增长53.4%,徐闻菠萝首次出口日本。”2021年5月28-29日,全国农业国际合作工作交流会暨农业国际贸易高质量发展基地启动会在四川省成都市举行。

Evaluation of Rural Tourism Resources based on the Tourists Perspective: A Case Study of Lanzhou City, China

Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism resources is maximized. The results of this study can provide reference for the theoretical foundation of rural tourism resources.

让重要农业文化遗产“活”起来

推进农业文化遗产保护和发展实践,是中华农耕文明绵延传承的生动例证,有利于拓展农业功能、保护农村生态、促进农民增收。丽水是我国首个全球重要农业文化遗产——青田稻鱼共生系统所在地、全球重要农业文化遗产举办地,也是我国以及全球重要农业文化遗产数量最多的地级市。通过坚持在发掘中保护、在利用中传承,我们从原态保护、活态利用、业态融合三方面人手让农业文化遗产“活”起来。