While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaler amount to a private good by means of donation and colect the total environmental value over time. For ...While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaler amount to a private good by means of donation and colect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can ifnd retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to colect landscape and agricultural heritage conservation do-nations. Furthermore, our ifndings suggest that funds can be colected without affecting commodity sales. This ap-proach is effective in other environmental protection activities.展开更多
Biodiversity is one of the important aspects of Agricultural Heritage Systems and some consumers might be wiling to pay a higher price for agricultural commodities that are produced in a way that conserves biodiversit...Biodiversity is one of the important aspects of Agricultural Heritage Systems and some consumers might be wiling to pay a higher price for agricultural commodities that are produced in a way that conserves biodiversity. If so, whether can market-oriented policies to promote adding the value of biodiversity to agricultural products be used to conserve biodiversity？ Our study focuses on consumer reactions to “life brand” product, which is labeled as “Stork-raising rice” in Toyooka City in Japan, produced environmentally-friendly agricultural practices for the revival of extinct stork. Using data of choice experiment and Latent Segment model, we analyzed whether these agricultural products can achieve higher market prices. The results showed that consumer, who had knowledge that stork populations had been revived because of changes in agricultural practice, are willing to buy expensive rice that improve biodiversity conservation for stork. However, consumers who bought this rice because of a preference for reduced-pesticide or organic food, without knowledge of revived stork history, were not willing to do so. The majority of agricultural product consumers in Japan are this type of consumer. Thus, the promotion of biodiversity conservation by only “life brand” agricultural products is not enough. Therefore, government support and public activities are indispensable for biodiversity conservation.展开更多
基金the Association of River Improvement Fund and the JSPS grant B, for young researchers 2010-2013, both of whom provided financial support for this work
文摘While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaler amount to a private good by means of donation and colect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can ifnd retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to colect landscape and agricultural heritage conservation do-nations. Furthermore, our ifndings suggest that funds can be colected without affecting commodity sales. This ap-proach is effective in other environmental protection activities.
文摘Biodiversity is one of the important aspects of Agricultural Heritage Systems and some consumers might be wiling to pay a higher price for agricultural commodities that are produced in a way that conserves biodiversity. If so, whether can market-oriented policies to promote adding the value of biodiversity to agricultural products be used to conserve biodiversity？ Our study focuses on consumer reactions to “life brand” product, which is labeled as “Stork-raising rice” in Toyooka City in Japan, produced environmentally-friendly agricultural practices for the revival of extinct stork. Using data of choice experiment and Latent Segment model, we analyzed whether these agricultural products can achieve higher market prices. The results showed that consumer, who had knowledge that stork populations had been revived because of changes in agricultural practice, are willing to buy expensive rice that improve biodiversity conservation for stork. However, consumers who bought this rice because of a preference for reduced-pesticide or organic food, without knowledge of revived stork history, were not willing to do so. The majority of agricultural product consumers in Japan are this type of consumer. Thus, the promotion of biodiversity conservation by only “life brand” agricultural products is not enough. Therefore, government support and public activities are indispensable for biodiversity conservation.
