信息时代旅行社的战略管理思考

Theauthorpointsoutthatwiththeadventofinformationera ,greatchangeshavetakenplaceintheoperationalenvironmentofthetravelservices.Accordingly ,astudyonthestrategicmanagementoftravelservicesisofimmediatesignifi cance .Theauthor,whileexpoundingthetheoryof“standinglikethethreelegsofatripod”inthestrategicmanagement ofChina’stravelservices,raisesthefollowingmeasurestobetaken :1 .Fosteringtheideaofstrategicmanagement;2 . Convertingcrisisintobusinesschancesandactivelybeinginvolvedinthenet;3.Definingthespaceforthedevelopmentof theenterprises,developingthecorefunctionoftheproductsandprovidingvalue addedserivce;4 .Cateringtotheneedsof theconsumersandcreatingdemand ;5 .Stressingnewscaleeconomiesanddeterminingmoderatescale.

CRS与中国饭店业营销

ＣＲＳ与中国饭店业营销□谷慧敏１９９６年，在以色列举行的世界饭店协会年会上，将Ｉｎｔｅｒｎｅｔ和入网销售技术作为会议的主题，由此可以看出国际饭店业对使用ＣＲＳ及Ｉｎｔｅｒｎｅｔ的重视。ＣＲＳ如何运行？在我国的发展状况如何？存在哪些问题？应该如何解决？...