Schema,as a kind of background knowledge through experience,plays an important role in communication.This paper explores schema theory,analyzes the reason why schema differs in different culture,and then by comparison...Schema,as a kind of background knowledge through experience,plays an important role in communication.This paper explores schema theory,analyzes the reason why schema differs in different culture,and then by comparison deals with the intercultural differences in schema reflected in a text of a certain genre,advertisement.展开更多
文摘Schema,as a kind of background knowledge through experience,plays an important role in communication.This paper explores schema theory,analyzes the reason why schema differs in different culture,and then by comparison deals with the intercultural differences in schema reflected in a text of a certain genre,advertisement.
