“互联网+”背景下广西茉莉花茶产业发展策略

茉莉花茶是花茶中最主要的茶品种,也是茶叶消费市场中销量最大的茶品种之一。经过30多年的发展,茉莉花茶产业已经成为广西在全国具有独特资源的产业,广西横县已成为全国最大的茉莉花生产基地和茉莉花茶加工基地。但受地域限制、信息化水平低、缺少知名品牌等因素影响,广西茉莉花茶产业发展相对缓慢。"互联网+"背景下,广西茉莉花茶产业需不断利用互联网和物联网、大数据等技术,解决生产、流通、消费等环节所面临的难题,实现产业全面转型升级。

Approach to the Development of Jasmine Tea Industry in Guangxi from the Perspective of "Internet+"

After 30 years of opening-up and reform, the jasmine tea industry in Guangxi has developed into a national pillar industry with special resources in Chi- na. This industry has been influenced by ＂lnternet＋＂ at various aspects. Restricted by the location, information system, brand marketing, the industry should be inte- grated with the ＂lnternet ＋＂ thinking for overall upgrading.