The competitions among brands mainly come from the differences between products and brand identities. Therefore, brand building is more and more individualized. This article discusses the importance to individualized ...The competitions among brands mainly come from the differences between products and brand identities. Therefore, brand building is more and more individualized. This article discusses the importance to individualized brand in the competitive market. The author thinks that the individualization of brand identity is from the unique positioning of brand itself. It is actually the individualization of visual language.展开更多
文摘The competitions among brands mainly come from the differences between products and brand identities. Therefore, brand building is more and more individualized. This article discusses the importance to individualized brand in the competitive market. The author thinks that the individualization of brand identity is from the unique positioning of brand itself. It is actually the individualization of visual language.