The English advertisement is a lively and distinctive field. A good translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, at...The English advertisement is a lively and distinctive field. A good translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, attract consumers and lead them to produce desire of purchase as well. This paper mainly introduces the language characteristics of English advertisements, the methods of English advertisement translation and the cultural influence on their translation.展开更多
文摘The English advertisement is a lively and distinctive field. A good translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, attract consumers and lead them to produce desire of purchase as well. This paper mainly introduces the language characteristics of English advertisements, the methods of English advertisement translation and the cultural influence on their translation.