基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核...基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.展开更多
文摘基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.
