With the entrance of WTO and the exploration of the West,CI has become a trendy topic among the western companies.However there exist some problems.First of all,the understanding towards CI is inadequate;sceondly,the ...With the entrance of WTO and the exploration of the West,CI has become a trendy topic among the western companies.However there exist some problems.First of all,the understanding towards CI is inadequate;sceondly,the corporate images are lagged behind the age and the thirdly,the charge is not reasonable.I personally believe that it is necessary to establish the consciousness of company branding,realize that CI is a systematic project ,act according to the actual situation and develop the quality of CI design .Professionals should gradually set up a quality standard amidst enterprises, consumers and designers and therefore lesd CI into a benign cycle.Moreover it is to create more chances for the west to communicate with the external world and gradually increase the companies′,design workers′ and consumers′ recognition towards CI,promote the quality of design ,synchronize the CI projects in the west and the world so that our enterprises may keep up the pace with the world .展开更多
文摘With the entrance of WTO and the exploration of the West,CI has become a trendy topic among the western companies.However there exist some problems.First of all,the understanding towards CI is inadequate;sceondly,the corporate images are lagged behind the age and the thirdly,the charge is not reasonable.I personally believe that it is necessary to establish the consciousness of company branding,realize that CI is a systematic project ,act according to the actual situation and develop the quality of CI design .Professionals should gradually set up a quality standard amidst enterprises, consumers and designers and therefore lesd CI into a benign cycle.Moreover it is to create more chances for the west to communicate with the external world and gradually increase the companies′,design workers′ and consumers′ recognition towards CI,promote the quality of design ,synchronize the CI projects in the west and the world so that our enterprises may keep up the pace with the world .
