文章选取TED的BUSINESS栏目中最近4篇商务类演讲作为语料进行分析,利用UAM Corpus Tool 3进行词频统计等工作,并结合Excel进行辅助验证,采用定性和定量分析法对其人际功能进行研究。通过从语气系统、情态系统以及人称系统3个方面进一步...文章选取TED的BUSINESS栏目中最近4篇商务类演讲作为语料进行分析,利用UAM Corpus Tool 3进行词频统计等工作,并结合Excel进行辅助验证,采用定性和定量分析法对其人际功能进行研究。通过从语气系统、情态系统以及人称系统3个方面进一步探讨发现,在TED商务演讲中,演讲者主要使用陈述语气、中低值情态词和第二人称来传达信息,以及建立与听众之间的关系。展开更多
近年来,随着社会高速发展,消费已逐渐从经济概念转化为文化概念。在消费社会与后现代主义的语境下,Z世代形成了不同于“前浪”的生活态度和消费方式。本文聚焦消费文化视阈下的Z世代,综合传播学、符号学、营销学、文化研究等多方要素,...近年来,随着社会高速发展,消费已逐渐从经济概念转化为文化概念。在消费社会与后现代主义的语境下,Z世代形成了不同于“前浪”的生活态度和消费方式。本文聚焦消费文化视阈下的Z世代,综合传播学、符号学、营销学、文化研究等多方要素,探究消费文化的传播内容及其认同机制,旨在为年轻消费市场的发展提供有益启示。In recent years, with the rapid development of society, consumption has gradually shifted from an economic concept to a cultural concept. In the context of consumer society and postmodernism, Generation Z has formed a different attitude towards life and consumption from the previous wave. This article focuses on the Z generation from the perspective of consumer culture, integrating various elements such as communication, semiotics, marketing, and cultural research to explore the dissemination content and identification mechanism of consumer culture, aiming to provide useful insights for the development of the young consumer market.展开更多
文摘文章选取TED的BUSINESS栏目中最近4篇商务类演讲作为语料进行分析,利用UAM Corpus Tool 3进行词频统计等工作,并结合Excel进行辅助验证,采用定性和定量分析法对其人际功能进行研究。通过从语气系统、情态系统以及人称系统3个方面进一步探讨发现,在TED商务演讲中,演讲者主要使用陈述语气、中低值情态词和第二人称来传达信息,以及建立与听众之间的关系。
文摘近年来,随着社会高速发展,消费已逐渐从经济概念转化为文化概念。在消费社会与后现代主义的语境下,Z世代形成了不同于“前浪”的生活态度和消费方式。本文聚焦消费文化视阈下的Z世代,综合传播学、符号学、营销学、文化研究等多方要素,探究消费文化的传播内容及其认同机制,旨在为年轻消费市场的发展提供有益启示。In recent years, with the rapid development of society, consumption has gradually shifted from an economic concept to a cultural concept. In the context of consumer society and postmodernism, Generation Z has formed a different attitude towards life and consumption from the previous wave. This article focuses on the Z generation from the perspective of consumer culture, integrating various elements such as communication, semiotics, marketing, and cultural research to explore the dissemination content and identification mechanism of consumer culture, aiming to provide useful insights for the development of the young consumer market.
