A lot of designers started their own firm after graduation from universities. However, few art schools offer professional practice or marketing. Schools tend to produce employees, “hands-for-hire”, leaving young des...A lot of designers started their own firm after graduation from universities. However, few art schools offer professional practice or marketing. Schools tend to produce employees, “hands-for-hire”, leaving young designers totally ignorant about the realities of running a design business. The designers from the following four firms in Toronto, San Diego, New Jersey and Seattle tell what they didn't learn in school.They believe design schools should offer courses in marketing and professional business practices.展开更多
文摘A lot of designers started their own firm after graduation from universities. However, few art schools offer professional practice or marketing. Schools tend to produce employees, “hands-for-hire”, leaving young designers totally ignorant about the realities of running a design business. The designers from the following four firms in Toronto, San Diego, New Jersey and Seattle tell what they didn't learn in school.They believe design schools should offer courses in marketing and professional business practices.