The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduct...The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.展开更多
The novel Sons and Lovers, which is Lawrence's best acclaimed work, is of autobiographic air. It is called the best representation of Sigmund Freud's "Oedipus Complex"theory by critics, though Lawren...The novel Sons and Lovers, which is Lawrence's best acclaimed work, is of autobiographic air. It is called the best representation of Sigmund Freud's "Oedipus Complex"theory by critics, though Lawrence denied having read Freud before writing the novel. However, it can shed new light on the novel when read in a different point of view. Paul's road to become a real man can not be separated from his mother, Miriam and Clara, who is Paul's first and second loves respectively. This article will analyze the novel in feminist perspective and concentrate on the three women's sacrifice to Paul's growth in a man-centered society, in hope of better understanding the intension of the novel.展开更多
文摘The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.
文摘The novel Sons and Lovers, which is Lawrence's best acclaimed work, is of autobiographic air. It is called the best representation of Sigmund Freud's "Oedipus Complex"theory by critics, though Lawrence denied having read Freud before writing the novel. However, it can shed new light on the novel when read in a different point of view. Paul's road to become a real man can not be separated from his mother, Miriam and Clara, who is Paul's first and second loves respectively. This article will analyze the novel in feminist perspective and concentrate on the three women's sacrifice to Paul's growth in a man-centered society, in hope of better understanding the intension of the novel.
