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说的越多,记住的会越少——益普索ASI中国区总经理谈广告创意的实证研究
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作者 Michael Underhill 王青云 《广告主》 2005年第9期84-86,共3页
人的记忆是有限的,而就是这样一个简单的事实却被很多广告主在制作广告时常常甩在脑后。他们把广告当成了货运集装箱,认为能够装载大量的信息,认为广告内容越多得到的投资回报就越多,而事实恰恰相反。
关键词 广告创意 品牌形象 制作方法 投资回报 宣传效果
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Pembrolizumab autoimmune related diabetes:Moving forward,keep learning
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作者 Jose Angel Garcia Diego Alcaraz +1 位作者 Esther Holgado Felipe Couñago 《World Journal of Clinical Oncology》 2024年第5期576-579,共4页
Immune checkpoint inhibitors(and more specifically programmed cell death 1/programmed cell death ligand 1 inhibitors as Pembrolizumab)initiated a revolution in the field of melanoma and have now expanded to several tu... Immune checkpoint inhibitors(and more specifically programmed cell death 1/programmed cell death ligand 1 inhibitors as Pembrolizumab)initiated a revolution in the field of melanoma and have now expanded to several tumor subtypes and in increasingly broader clinical contexts,including the adjuvant and neoadjuvant setting,with potentially curable patients and prolonged survival.The side effects related to these drugs include a wide spectrum of manifestations,with endocrinological adverse events being some of the most frequent.Pembrolizumab-induced type 1 diabetes mellitus is an infrequent but potentially serious and not clearly reversible side effect that possesses characteristic clinical features and has high morbidity and mortality,with a chronic impact on quality of life.The etiopathogenesis of this phenomenom needs to be further investigated and a collaborative effort through the involvement of oncologists and other medical specialists is necessary for the correct identification and management of patients at risk. 展开更多
关键词 Immune checkpoints Pembrolizumab IMMUNOTHERAPY Side effects Endocrine system Diabetes mellitus
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巴克《么些研究》中纳西语词汇转写的规则与性质 被引量:1
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作者 木艳娟 吕珊珊 《云南师范大学学报(哲学社会科学版)》 CSSCI 北大核心 2018年第4期65-76,共12页
法国藏学家雅克·巴克(Jacques Bacot)于1913年出版的《么些研究》,是西方纳西研究的开山之作。巴克在该书中使用自创的罗马拼音对纳西话的词汇和语法进行转写,使这批百年前的纳西语料成为难以解读的文献,亦无法真正发挥其科研价值... 法国藏学家雅克·巴克(Jacques Bacot)于1913年出版的《么些研究》,是西方纳西研究的开山之作。巴克在该书中使用自创的罗马拼音对纳西话的词汇和语法进行转写,使这批百年前的纳西语料成为难以解读的文献,亦无法真正发挥其科研价值。本文基于法语语音及拼写规则,参考维西、丽江两地的纳西话语料,解码巴克自创的转写,找出其转写方式与国际音标(IPA)的对应关系,从而最大限度地使这份珍贵的语料以可读的方式为学界所用。这份语料让我们有机会了解百年前纳西语的大致面貌,其间发现的一些语言现象也将引导我们继续深入探究几种方言之间的关联与差异。 展开更多
关键词 雅克·巴克 《么些研究》 叶枝纳西话词汇 IPA
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借助COSMOSWorks实现火星探险漫游车前端机械臂的设计
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《航空制造技术》 2007年第9期111-112,共2页
火星探险漫游车(Mars Explo-ration Rovers,MER)是喷气动力实验室(JPL)的项目之一。ASI公司负责设计连接到漫游车前端的机械臂。
关键词 火星探险 机械臂 游车 设计 前端 喷气动力 实验室 ASI
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华东乡村站点气溶胶吸收特性的观测研究 被引量:2
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作者 夏芸洁 武云飞 +4 位作者 郭振海 张井贝 肖霞 宋磊 张仁健 《中国粉体技术》 CSCD 北大核心 2017年第6期17-23,共7页
利用2014—2015年安徽淮南观测站的黑碳仪观测数据,分析华东乡村代表性地区气溶胶吸收特性的变化特征及其影响因子。研究表明,观测期间520 nm波段的气溶胶吸收系数平均为(24.6±18.4)Mm-1,且存在显著的波长依赖性,吸收波长指数平均... 利用2014—2015年安徽淮南观测站的黑碳仪观测数据,分析华东乡村代表性地区气溶胶吸收特性的变化特征及其影响因子。研究表明,观测期间520 nm波段的气溶胶吸收系数平均为(24.6±18.4)Mm-1,且存在显著的波长依赖性,吸收波长指数平均为1.3±0.2,这与该地区较高的生物质燃烧排放有关。利用吸收系数与波长的关系,分离获得生物质燃烧排放的除黑碳以外的其他气溶胶的吸收波长指数,平均为2.7±0.7,在此基础上,进一步对吸收系数进行分离,发现每年5—6月、10月到次年1月是该地区受生物质燃烧影响较为严重的时期,以2014年6月为例,本地秸秆焚烧和江浙一带污染物的区域输送过程,是导致淮南地区污染加重的主要原因。 展开更多
关键词 黑碳气溶胶 吸收系数 吸收波长指数 生物质燃烧
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6世纪中国中亚墓葬中的鸟祭司及其丧葬意义 被引量:2
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作者 黎北岚 祁晓庆 《内蒙古艺术学院学报》 2018年第2期95-105,共11页
在中国境内发掘的入华粟特人葬具图像中人首鸟身的祭司形象虽然拥有一些共同的特征,但不论从形式还是背景材料来看,每个墓葬又是各不相同的。在墓葬王国中鸟祭司主题不是无意义的复制而是有目的地描绘,其地域性非常突出,想要表明墓主身... 在中国境内发掘的入华粟特人葬具图像中人首鸟身的祭司形象虽然拥有一些共同的特征,但不论从形式还是背景材料来看,每个墓葬又是各不相同的。在墓葬王国中鸟祭司主题不是无意义的复制而是有目的地描绘,其地域性非常突出,想要表明墓主身份特征的符号学价值倾向也比较明显。鸟和人鸟混合形象更容易适应中亚和中国的末世思想,创造人鸟祭司主题的目的是要解决祆教徒死后的灵魂归属问题以及如何把他们放置在中国宇宙论当中的问题。人鸟母题的创作与中国墓葬中的鸟形象以及天门主题有关。在佛教题材中也有人鸟形象,如紧那罗、迦陵频伽等,但与墓葬系统中的鸟有根本上的不同。 展开更多
关键词 鸟祭司 丧葬礼仪 中亚 琐罗亚斯德教 紧那罗
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Application of a real-time PCR method for detecting and monitoring hookworm Necator americanus infections in Southern China 被引量:7
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作者 Jia-Xu Wang Cang-Sang Pan Li-Wang Cui 《Asian Pacific Journal of Tropical Biomedicine》 SCIE CAS 2012年第12期925-929,共5页
Objective:To develop a quautitative PCR method for detecting hookworm infection and quantification.Methods:A real-time PCR method was designed hased on the intergenic regionⅡof ribosomal DNA of the hookworm Neeator a... Objective:To develop a quautitative PCR method for detecting hookworm infection and quantification.Methods:A real-time PCR method was designed hased on the intergenic regionⅡof ribosomal DNA of the hookworm Neeator americanus.The deteetion limit of this method was compared with the microscopy-hased Kato-Katz method.The real-time PCR method was used to conduct an epidemiological survey of hookworm infection in southern Fujian Province of China.Result:The real-time PCR method was specific for detecting Necator americanus infection,and was more sensitive than conventional PCR or microscopy-based method.A preliminary survey for hookworm infection in villages of Fujian Province confirmed the high prevalence of hnokworm infections in the resident populations.In addition,the infection rate in women was significantly higher than thai of in men.Conclusions:A real-time PCR method is designed,which has increased detection sensitivity for more accurate epidemiological studies of hookworm infections,especially when intensity of the infection needs to he considered. 展开更多
关键词 HOOKWORM Detection method EPIDEMIOLOGY INFECTION RATE
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Effects of microalgal polyunsaturated fatty acid oil on body weight and lipid accumulation in the liver of C57BL/6 mice fed a high fat diet 被引量:2
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作者 Ryeo-Eun Go Kyung-A Hwang +7 位作者 Geon-Tae Park Hae-Miru Lee Geum-A Lee Cho-Won Kim So-Ye Jeon Jeong-Woo Seo Won-Kyung Hong Kyung-Chul Choi 《The Journal of Biomedical Research》 CAS CSCD 2016年第3期234-242,共9页
Dietary polyunsaturated fatty acids (PUFAs), which are abundant in marine fish oils, have recently received global attention for their prominent anti-obesogenic effects. Among PUFAs, eicosapentaenoic acid (EPA; 20... Dietary polyunsaturated fatty acids (PUFAs), which are abundant in marine fish oils, have recently received global attention for their prominent anti-obesogenic effects. Among PUFAs, eicosapentaenoic acid (EPA; 20:5n-3) and docosahexaenoic acid (DHA; 22:6n-3), which are n-3 long-chain PUFAs widely referred to as omega-3 oils, were reported to prevent the development of obesity in rodents and humans. In the present study, we evaluated the anti-obesity effects of microalgal oil on high-fat induced obese C57BL/6 mice, compared with commercial omega-3 fish oil and vegetable corn oil. Microalgal oil is an inherent mixture of several PUFAs, including EPA, DHA and other fatty acids produced from a marine microalgal strain of Thraustochytriidae sp. derived mutant. It was found to contain more PUFAs (〉80%) and more omega-3 oils than commercial omega-3 fish oil (PUFAs 〉31%) and corn oil (PUFAs 59%). All three types of oils induced weight loss in high-fat-induced obese mice, with the loss induced by microalgal oil being most significant at 9 weeks (10% reduction). However, the oils tested did not improve blood lipid levels, although microalgal oil showed an apparent inhibitory effect on lipid accumulation in the liver. These findings may be attributed to the higher PUFA content, including omega-3 oils of microalgal oil than other oils. Collectively, these findings suggest that microalgal oil, derived from Thraustochytriidae sp. derived mutant, is a prominent candidate for replacement of omega-3 fish oils based on its apparent anti-obesity effect in vivo. 展开更多
关键词 ANTI-OBESITY polyunsaturated fatty acid saturated fatty acid omega-3 oil MICROALGAE
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海南牛乳源链球菌的分离鉴定及特性分析 被引量:2
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作者 王宇 郭桂英 +6 位作者 张智勇 秦烨 蒲文渊 杨诺 李迁 曾纪锋 郑继平 《中国预防兽医学报》 CAS CSCD 北大核心 2019年第1期93-97,共5页
为调查海南地区奶牛场链球菌的感染情况,本研究对2017年海南澄迈地区某奶牛场收集的67份牛乳样品,经培养基分离、生理生化分析和16S rRNA基因测序,结果显示共检测链球菌感染样品20份,其中乳房链球菌感染样品16份,巴氏链球菌感染4份。乳... 为调查海南地区奶牛场链球菌的感染情况,本研究对2017年海南澄迈地区某奶牛场收集的67份牛乳样品,经培养基分离、生理生化分析和16S rRNA基因测序,结果显示共检测链球菌感染样品20份,其中乳房链球菌感染样品16份,巴氏链球菌感染4份。乳房链球菌分离株的耐药性检测结果显示,分离株对氨基酸糖苷类抗生素的耐药性最高,其次是四环素类、多肽类和利福霉素类。多重耐药菌株占68.75%(11/16);对11种毒力基因PCR扩增结果显示,除lbp外,其余10种毒力因子在各分离株中的存在率均为100%。以上研究表明,海南奶牛主要受乳房链球菌感染,而非报道最多的无乳链球菌;该乳房链球菌耐药性强、毒力因子发生频率独特,提示可能与海南特殊的生态环境、饲养以及用药措施等相关。本研究首次对海南牛源链球菌进行了鉴定及分析,为该病原防治提供了依据。 展开更多
关键词 奶牛乳房炎 乳房链球菌 16S RRNA 耐药性 毒力因子
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Posterior reversible encephalopathy syndrome in a patient with metastatic breast cancer:A case report 被引量:1
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作者 Chae Hyun Song Seung Jun Lee Ha Ra Jeon 《World Journal of Clinical Cases》 SCIE 2022年第7期2281-2285,共5页
BACKGROUND Posterior reversible encephalopathy syndrome(PRES)is a neurotoxic encephalopathic state with clinical symptoms such as headache,altered consciousness,visual disturbances,and seizures.Vasogenic edema occurs ... BACKGROUND Posterior reversible encephalopathy syndrome(PRES)is a neurotoxic encephalopathic state with clinical symptoms such as headache,altered consciousness,visual disturbances,and seizures.Vasogenic edema occurs predominantly in the posterior occipital and parietal lobes of the brain.PRES is caused by various diseases,and its mechanism remains unclear.However,it can be easily diagnosed based on characteristic lesions on magnetic resonance imaging.CASE SUMMARY A 51-year-old woman with unremarkable past medical history presented with progressively worsening back pain since 2 mo.Physical examinations revealed paralumbar muscle tenderness,a large lesion on the right breast and several masslike lesions on both breasts.The blood pressure(BP)was elevated(150/90 mmHg),and did not respond to antihypertensive medication.On the seventh day of hospitalization,she exhibited a confused mental status and generalized tonicclonic seizures.On magnetic resonance imaging,bilateral cortical and subcortical edema of the occipital lobes,suggestive of PRES,was observed.The serum calcium was 15.8 mg/dL.After two days of treatment with nicardipine,elcatonin,and zolendronic acid,her BP was 130/91 mmHg and serum calcium was 10.1 mg/dL.The patient regained consciousness and her mental status improved.Fluorodeoxyglucose-positron emission tomography revealed right breast cancer with extensive metastases.CONCLUSION Although rare,hypercalcemia can lead to PRES by causing uncontrolled hypertension.Prompt diagnosis can help prevent severe mental disturbances and even death. 展开更多
关键词 Posterior reversible encephalopathy syndrome Breast cancer HYPERCALCEMIA HYPERTENSION Case report
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Specificity of Developmental Resistance in Gypsy Moth (Lymantria dispar) to two DNA-Insect Viruses
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作者 Kelli Hoover Michael J. Grove 《Virologica Sinica》 SCIE CAS CSCD 2009年第5期493-500,共8页
Gypsy moth (Lymantria dispar) larvae displayed marked developmental resistance within an instar to L. dispar M nucleopolyhedrovirus (LdMNPV) regardless of the route of infection (oral or intrahemocoelic) in a previous... Gypsy moth (Lymantria dispar) larvae displayed marked developmental resistance within an instar to L. dispar M nucleopolyhedrovirus (LdMNPV) regardless of the route of infection (oral or intrahemocoelic) in a previous study, indicating that in gypsy moth, this resistance has a systemic component. In this study, gypsy moth larvae challenged with the Amsacta moorei entomopoxvirus (AMEV) showed developmental resistance within the fourth instar to oral, but not intrahemocoelic, inoculation. In general, gypsy moth is considered refractory to oral challenge with AMEV, but in this study, 43% mortality occurred in newly molted fourth instars fed a dose of 5×106 large spheroids of AMEV; large spheroids were found to be more infectious than small spheroids when separated by a sucrose gradient. Developmental resistance within the fourth instar was reflected by a 2-fold reduction in mortality (18%-21%) with 5×106 large spheroids in larvae orally challenged at 24, 48 or 72 h post-molt. Fourth instars were highly sensitive to intrahemocoelic challenge with AMEV; 1PFU produced approximately 80% mortality regardless of age within the instar. These results indicate that in gypsy moth, systemic developmental resistance may be specific to LdMNPV, reflecting a co-evolutionary relationship between the baculovirus and its host. 展开更多
关键词 舞毒蛾幼虫 阻力 昆虫病毒 DNA 核多角体病毒 异性 昆虫痘病毒 死亡率
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Kinship,Equality,and Hierarchy:Sex Distinction and Values in Comparative Perspective①
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作者 Cecile Barraud Zhao Xiuyun 《民族学刊》 2016年第3期95-97,共3页
Equality is a recurrent theme in discussions of Euro-American societies. It is both an aspiration and an impossibility which stands in contradistinction to Euro-American notions of power (Dumont 1 9 8 6; Robbins 1994... Equality is a recurrent theme in discussions of Euro-American societies. It is both an aspiration and an impossibility which stands in contradistinction to Euro-American notions of power (Dumont 1 9 8 6; Robbins 1994). As an aspiration, it goes in tandem with the idea of liberty,both linked to the value of individualism, which prevails in these societies. 展开更多
关键词 value Dumont AFFINITY gender comparison
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如何制作有效的名人广告
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作者 Dave Walker Mike Underhill 《市场研究》 2005年第10期10-12,共3页
很多企业都想用名人做广告,因为他们吸引眼球。但是广告主是否注意到,名人广告不是万能的,这种广告也存在缺陷。因此在做名人广告前,广告主应先了解一下这个名人的名气到底有多大,被人们喜欢的程度有多高,以及他们在目标受众中的形象。... 很多企业都想用名人做广告,因为他们吸引眼球。但是广告主是否注意到,名人广告不是万能的,这种广告也存在缺陷。因此在做名人广告前,广告主应先了解一下这个名人的名气到底有多大,被人们喜欢的程度有多高,以及他们在目标受众中的形象。还要考虑到名人会给品牌一个什么样的形象或联想?这些联想能否加强广告中的信息?能否帮助品牌得到人们的信任? 展开更多
关键词 名人广告 作有 消费者 广告主 运动员 音乐家 明星 企业 品牌
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品牌应该塑造差异满足消费者的情感需求
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作者 John Hallward 《市场研究》 2005年第10期13-14,共2页
关键词 品牌制造商 情感需求 消费者 独特卖点 市场营销 功能特点 物质层面 多品牌
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连续性跟踪测试中创新的数据采集方法:处理市场研究准则与市场实况之间的必然冲突
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作者 Mike Underhill 《市场研究》 2006年第9期5-7,共3页
关键词 跟踪测试 市场研究 采集方法 连续性 冲突 创新 客户满意度 一致性
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“不要忘了记住我!”广告说的越多,传递的信息可能会更少
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作者 Mike Underhill 《市场研究》 2005年第9期5-7,共3页
人的记忆是有限的,而就是这样一个简单的事实却被很多广告主在制作广告时常常甩在脑后。他们把广告当成了货运集装箱,认为能够装载大量的信息,认为广告内容越多得到的投资回报就越多,而事实恰恰相反。
关键词 广告主 信息 传递 投资回报 广告内容 集装箱 货运
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社交媒体:与用户共同缔造品牌
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作者 Dave Walker 彭璐 《新营销》 2012年第3期16-17,共2页
Miresball and KRC Research《品牌状态报告》指出,2010年在反思“社交媒体如何改变品牌影响”时,全球各地百分之四十的品牌营销人员认为社交媒体对保持品牌诚信带来新的挑战。
关键词 品牌 媒体 社交 缔造 用户 营销人员
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辣妈的接触之道
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作者 蔡国良 《新营销》 2015年第4期60-61,共2页
如何对中国辣妈进行营销是众多品牌关注的热点。作为一个比较特殊的群体,中国辣妈的媒介使用习惯与购买考虑因素是什么?品牌应该如何应对?益普索(Ipsos)调研显示,育儿论坛、妈妈论坛(77%)是年轻妈妈们为孩子选购产品最主要的信息... 如何对中国辣妈进行营销是众多品牌关注的热点。作为一个比较特殊的群体,中国辣妈的媒介使用习惯与购买考虑因素是什么?品牌应该如何应对?益普索(Ipsos)调研显示,育儿论坛、妈妈论坛(77%)是年轻妈妈们为孩子选购产品最主要的信息获取渠道,其次为询问周围的妈妈、朋友(74%);此外,QQ群、微信群(56%)与搜索引擎(46%)亦是较重要的渠道。而在选择产品时,周围人的建议(83%)与医生、专业人士的建议(81%)是最主要的参考因素,其次为线上社区论坛(71%)与产品试用(70%)。 展开更多
关键词 益普索 信息获取渠道 选择产品 口碑传播 参考因素 购买决策 广告研究 信息渠道 营销预算 意见领袖
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您的广告具有何种情感冲击力?
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作者 John Hallward 《市场研究》 2005年第9期8-10,共3页
关键词 广告信息 情感 冲击力 第一印象 消费者 理性
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电视广告到达的计划与测量
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作者 Keith Spencer Mike Underhill 《市场研究》 2006年第10期8-9,共2页
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