Think about it:personalization has always played a significant role in the beauty and cosmetics industry.Traditionally,when you go to an offline store or retailer,beauty assistants often greet you warmly,try to unders...Think about it:personalization has always played a significant role in the beauty and cosmetics industry.Traditionally,when you go to an offline store or retailer,beauty assistants often greet you warmly,try to understand what you are looking for and recommend products.These associates consider which products best suit your needs based on their training,experiences and possibly some monetary incentives if they could earn commission from it.This pattern has its own advantage-consumers feel cared for and they get to try products before they buy,which can spark engagement,trust and sales.展开更多
As a source of daily consumer products,the haircare market in China has massive headroom for brands to grow.The overall Chinese haircare market gained at a steady growth rate of 4.8%in 2020,tapping a market size of 48...As a source of daily consumer products,the haircare market in China has massive headroom for brands to grow.The overall Chinese haircare market gained at a steady growth rate of 4.8%in 2020,tapping a market size of 48.7 billion RMB($7.7 billion),Mintel predicts.The latest research by Mintel found 94%of Chinese consumers believe scalp care is as essential as skincare.China’s shampoo and haircare market is experiencing steady and sustained growth and is expected to reach 60.5 billion RMB($9.5 billion)by 2025.The rapid increase in the consumption of haircare products is driven by rising awareness of specific haircare issues and the vertical category,and the consumption upgrade trend in China,in which consumers trade up to more premium products.展开更多
文摘Think about it:personalization has always played a significant role in the beauty and cosmetics industry.Traditionally,when you go to an offline store or retailer,beauty assistants often greet you warmly,try to understand what you are looking for and recommend products.These associates consider which products best suit your needs based on their training,experiences and possibly some monetary incentives if they could earn commission from it.This pattern has its own advantage-consumers feel cared for and they get to try products before they buy,which can spark engagement,trust and sales.
文摘As a source of daily consumer products,the haircare market in China has massive headroom for brands to grow.The overall Chinese haircare market gained at a steady growth rate of 4.8%in 2020,tapping a market size of 48.7 billion RMB($7.7 billion),Mintel predicts.The latest research by Mintel found 94%of Chinese consumers believe scalp care is as essential as skincare.China’s shampoo and haircare market is experiencing steady and sustained growth and is expected to reach 60.5 billion RMB($9.5 billion)by 2025.The rapid increase in the consumption of haircare products is driven by rising awareness of specific haircare issues and the vertical category,and the consumption upgrade trend in China,in which consumers trade up to more premium products.
