The year 2022 is a rough patch for domestic beauty makeups.When major overseas brands have occupied the first echelon of the area list on each major platform,new domestic brands have no confidence to take COVID-19 pan...The year 2022 is a rough patch for domestic beauty makeups.When major overseas brands have occupied the first echelon of the area list on each major platform,new domestic brands have no confidence to take COVID-19 pandemic as a fig leaf for the stagnant sales volume.Some professional managers find pessimistically that Generation Z groups,which new brands take as main clients,should have turned to grand brands without hesitation.A severe fact has been placed before the Chinese beauty makeup market-the marketing method that domestic cosmetics rely on for starting up is no longer a secret key for competition,and it seems very difficult for the weak product power to resist the overwhelming grand brands.展开更多
文摘The year 2022 is a rough patch for domestic beauty makeups.When major overseas brands have occupied the first echelon of the area list on each major platform,new domestic brands have no confidence to take COVID-19 pandemic as a fig leaf for the stagnant sales volume.Some professional managers find pessimistically that Generation Z groups,which new brands take as main clients,should have turned to grand brands without hesitation.A severe fact has been placed before the Chinese beauty makeup market-the marketing method that domestic cosmetics rely on for starting up is no longer a secret key for competition,and it seems very difficult for the weak product power to resist the overwhelming grand brands.
