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Improving innovation and entrepreneurship education in higher institutions: the impact of "Mass Entrepreneurship and Innovation" education on undergraduates' entrepreneurial intentions 被引量:1
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作者 ShaoYing Lu Sun Ye +1 位作者 XiaoShu Xu Yuwei Zhao 《教育技术与创新》 2024年第1期10-26,共17页
The exploration of the way"mass entrepreneurship and innovation"(MEI)education influences students'aspirations to become entrepreneurs has grown into an important area of analysis in studies related to h... The exploration of the way"mass entrepreneurship and innovation"(MEI)education influences students'aspirations to become entrepreneurs has grown into an important area of analysis in studies related to higher education.This research intends to examine the consequences of MEI education on students'tendency towards entrepreneurship,and to put forward methods for augmenting the teaching of innovation and entrepreneurship in private higher educational establishments.To achieve this objective,questionnaires and semi-structured interviews were employed in the study,which involved a total of 197 students and five education experts.The statistical analysis of the questionnaire data revealed that MEI education was positively related to students'entrepreneurial intentions,and that both entrepreneurial experience and family entrepreneurial background played moderating roles in this relationship.The interview findings indicated that private universities could enhance educational reforms by designing talent training programs,developing diversified curricula,and developing more professional entrepreneurial platforms to encourage students'entrepreneurial intentions.This study offers fresh insights for improving and perfecting the mechanism of innovation and entrepreneurship education in private universities. 展开更多
关键词 Private universities Mass Entrepreneurship and Innovation MEI education entrepreneurial intention
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Side Effects of Gamifying Environmental Education Activities in Chinese Kindergartens 被引量:1
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作者 Huanhuan Zhang Wanping Bao +1 位作者 Xiaoshu Xu Yunfeng Zhang 《教育技术与创新》 2023年第4期71-86,共16页
Environmental education is an effective approach to addressing environmental issues,and incorporating environmental education into kindergarten through gamified activities aligns with the concept of gamifying teaching... Environmental education is an effective approach to addressing environmental issues,and incorporating environmental education into kindergarten through gamified activities aligns with the concept of gamifying teaching and provides the optimal pathway for implementing environmental education.The purpose of this study is to investigate the specific processes involved in determining the objectives,themes,and content of gamified environmental education activities,as well as the organization,implementation,and evaluation of these activities in kindergarten settings.Five classes from Class G in Xining City Kindergarten were selected as the observational subjects for this study.Interviews were conducted with the teaching staff and the head of the kindergarten.The data obtained from observations and interviews served as the primary data for this research.The results indicate that the activity objectives formulated by teachers lack scientific basis and operability,with limited incorporation of gaming elements.The activity themes and content are narrow in scope and primarily determined by teachers and kindergarten administrators.The organization and implementation of activities often neglect the playful experiences of children,and activity evaluation is not given sufficient attention. 展开更多
关键词 KINDERGARTEN Environmental education activities GAMIFICATION Side effect China
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Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems
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作者 Fangyu Ye Xiaoshu Xu +2 位作者 Yunfeng Zhang Yan Ye Jingyu Dai 《Intelligent Automation & Soft Computing》 SCIE 2023年第8期1257-1274,共18页
In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale dec... In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research. 展开更多
关键词 Interval valued neutrosophic AHP fashion culture fashion marketing model construction
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Research on the Cultivation Model of Innovative and Entrepreneurial Talents with New Technology Use in Higher Education Institutions 被引量:1
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作者 Chunyang Chi Yan Yue +2 位作者 Kexin Zhong Yunfeng Zhang Vivian Ngan-Lin Leid 《教育技术与创新》 2022年第3期32-43,共12页
The issue of new technology applications in education is a worldwide concern.Following a thorough review of current studies,this paper believes that new technology in a broad sense has"hard technology"(refer... The issue of new technology applications in education is a worldwide concern.Following a thorough review of current studies,this paper believes that new technology in a broad sense has"hard technology"(referring to new inventions,discoveries,and creations that can be practically operated and applied)and"soft technology"(generally referring to technology formed in all industry fields in response to new changes,new markets,new industries,and new business models,such as innovative marketing models,new team building,and management strategizing,cultural and creative skills,etc.),with distinctive and external and internal connotations.In a narrow sense,new technology refers to the most recent and cutting-edge technology in a particular industry field.There are also definitions that are based on their applicability,such as referring to new operation methods as new technologies.The premise of how to precisely implement new technology application education in higher education is to understand how students in higher education institutions think.For this reason,this study takes senior graduate students as its target,and through the statistics and analysis of survey data,we get three results.First,education featuring applications of new technology proves highly compelling,particularly given its importance in graduates'career development,thus garnering support;second,such education is both conceptual and practice-based;third,education concerned with the application of new technologies can be carried out in any major,both in engineering and non-engineering disciplines,with different requirements for educational content and technical skills according to the varying disciplines.Based on the investigation and analysis,we propose solutions and recommend methods of applying new applications in higher education. 展开更多
关键词 Technology Use Cultivation Model of Innovative and Entrepreneurial Talents Higher Education
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