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A Market-oriented and Global Strategy for Performing Arts Industry
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作者 Zhang Yu 《China & The World Cultural Exchange》 2014年第8期28-28,共1页
Since being restructured as an enterprise in a modern sense in 2004, China Arts and Entertainment Group (CAEG) has made constant efforts to run for-the- profit performances abroad. Overseas performances have so far ... Since being restructured as an enterprise in a modern sense in 2004, China Arts and Entertainment Group (CAEG) has made constant efforts to run for-the- profit performances abroad. Overseas performances have so far accounted for 70% of the company's business. In 2013, CAEG has presented 5,500 performances in 300 cities around the world, receiving 10 million audiences. These performances were staged by 1,928 performers from companies of 17 provinces of the country, with an aim to access the mainstream international market with outstanding performing art creations bearing Chinese core value. 展开更多
关键词 全球战略 市场 导向 艺术作品 表演 中国
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