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Marketing Management for Consumer Products in the Era of the Internet of Things 被引量:2
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作者 Reinhold Decker Christian Stummer 《Advances in Internet of Things》 2017年第3期47-70,共24页
In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability ... In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability to collect and share data from the user’s environment and, thus, their broad emergence will affect well-established concepts presented in the extant marketing literature. In order to provide a distinct contribution, we focus on customer relationship management, product life cycle management, as well as business model development and discuss implications of the enhanced capabilities of IoT products in these fields. By means of an extensive analysis of current developments in theory and practice, we systematically deduce ten research propositions. The paper concludes with a synthesis of findings and an outlook to promising directions for further research in IoT-oriented marketing management. 展开更多
关键词 Internet of THINGS SMART Products MARKETING Management PRODUCT ANALYTICS
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Covariance Estimation Using High-Frequency Data: An Analysis of Nord Pool Electricity Forward Data
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作者 faculty of economics and organization science,lillehammer university college,lillehammer no-2624,norway 《Journal of Energy and Power Engineering》 2012年第4期570-579,共10页
The modeling of volatility and correlation is important in order to calculate hedge ratios, value at risk estimates, CAPM (Capital Asset Pricing Model betas), derivate pricing and risk management in general. Recent ... The modeling of volatility and correlation is important in order to calculate hedge ratios, value at risk estimates, CAPM (Capital Asset Pricing Model betas), derivate pricing and risk management in general. Recent access to intra-daily high-frequency data for two of the most liquid contracts at the Nord Pool exchange has made it possible to apply new and promising methods for analyzing volatility and correlation. The concepts of realized volatility and realized correlation are applied, and this study statistically describes the distribution (both distributional properties and temporal dependencies) of electricity forward data from 2005 to 2009. The main findings show that the logarithmic realized volatility is approximately normally distributed, while realized correlation seems not to be. Further, realized volatility and realized correlation have a long-memory feature. There also seems to be a high correlation between realized correlation and volatilities and positive relations between trading volume and realized volatility and between trading volume and realized correlation. These results are to a large extent consistent with earlier studies of stylized facts of other financial and commodity markets. 展开更多
关键词 Realized volatility and correlation high-frequency data distribution properties temporal dependence Nord Pool forward data.
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MIP FORMULATIONS AND HEURISTICS FOR SOLVING PARALLEL BATCHING PROBLEMS
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作者 Udo BUSCHER Liji SHEN 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2010年第5期884-895,共12页
This paper addresses the scheduling problem involving batch processing machines, which is Mso known as parallel batching in the literature. The presented mixed integer programming formulation first provides an elegant... This paper addresses the scheduling problem involving batch processing machines, which is Mso known as parallel batching in the literature. The presented mixed integer programming formulation first provides an elegant model for the problem under study. Fhrthermore, it enables solutions to the problem instances beyond the capability of exact methods developed so far. In order to alleviate computational burden, the authors propose MIP-based heuristic approaches which balance solution quality and computing time. 展开更多
关键词 Batching decisions mixed integer programming scheduling.
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