In this paper, the author intends to illustrate cultural materialism behind cultural diffusion process. The author first argues that despite the two opposing paradigms of cultural views （differentialism vs. universal...In this paper, the author intends to illustrate cultural materialism behind cultural diffusion process. The author first argues that despite the two opposing paradigms of cultural views （differentialism vs. universalism） what is really happening and winning is the third paradigm of mixing cultural perspective as presented in Jan Nederveen Pieterse＇s book Globalization and culture-global Mdlange. Then the author takes Marvin Harris＇ cultural materialism theory as the basis and gives specific evidence from China to illustrate the formation and eventual spread of any ＂new cultural scripts＂, which is done through the transformation process from territorial culture to translocal culture with economic motive behind as the driving force. These Chinese cases of global mixing, in turn, form a further support to Marvin Harris＇s cultural materialism theory.展开更多
This article is intended to analyze past unsuccessful cases of transnational corporations(TNCs) in China, uncover the root causes, and suggest proper solutions. Based on ageneral review of unsuccessful cases of TNCs i...This article is intended to analyze past unsuccessful cases of transnational corporations(TNCs) in China, uncover the root causes, and suggest proper solutions. Based on ageneral review of unsuccessful cases of TNCs in China and a summary of comments onthese cases by scholars, entrepreneurs, journalists, and professionals from all fields of life,this paper is focused on such considerations as the position of China in the global strategiesof these TNC giants, management adjustment, market adaptation, public relations, anddifferences in management styles and culture values.展开更多
文摘In this paper, the author intends to illustrate cultural materialism behind cultural diffusion process. The author first argues that despite the two opposing paradigms of cultural views （differentialism vs. universalism） what is really happening and winning is the third paradigm of mixing cultural perspective as presented in Jan Nederveen Pieterse＇s book Globalization and culture-global Mdlange. Then the author takes Marvin Harris＇ cultural materialism theory as the basis and gives specific evidence from China to illustrate the formation and eventual spread of any ＂new cultural scripts＂, which is done through the transformation process from territorial culture to translocal culture with economic motive behind as the driving force. These Chinese cases of global mixing, in turn, form a further support to Marvin Harris＇s cultural materialism theory.
文摘This article is intended to analyze past unsuccessful cases of transnational corporations(TNCs) in China, uncover the root causes, and suggest proper solutions. Based on ageneral review of unsuccessful cases of TNCs in China and a summary of comments onthese cases by scholars, entrepreneurs, journalists, and professionals from all fields of life,this paper is focused on such considerations as the position of China in the global strategiesof these TNC giants, management adjustment, market adaptation, public relations, anddifferences in management styles and culture values.
