Computing the User Experience via Big Data Analysis:A Case of Uber Services

As of 2020,the issue of user satisfaction has generated a significant amount of interest.Therefore,we employ a big data approach for exploring user satisfaction among Uber users.We develop a research model of user satisfaction by expanding the list of user experience(UX)elements(i.e.,pragmatic,expectation confirmation,hedonic,and burden)by including more elements,namely:risk,cost,promotion,anxiety,sadness,and anger.Subsequently,we collect 125,768 comments from online reviews of Uber services and perform a sentiment analysis to extract the UX elements.The results of a regression analysis reveal the following:hedonic,promotion,and pragmatic significantly and positively affect user satisfaction,while burden,cost,and risk have a substantial negative influence.However,the influence of expectation confirmation on user satisfaction is not supported.Moreover,sadness,anxiety,and anger are positively related to the perceived risk of users.Compared with sadness and anxiety,anger has a more important role in increasing the perceived burden of users.Based on these findings,we also provide some theoretical implications for future UX literature and some core suggestions related to establishing strategies for Uber and similar services.The proposed big data approach may be utilized in other UX studies in the future.

Enhancing the Prediction of User Satisfaction with Metaverse Service Through Machine Learning

Metaverse is one of the main technologies in the daily lives of several people,such as education,tour systems,and mobile application services.Particularly,the number of users of mobile metaverse applications is increasing owing to the merit of accessibility everywhere.To provide an improved service,it is important to analyze online reviews that contain user satisfaction.Several previous studies have utilized traditional methods,such as the structural equation model(SEM)and technology acceptance method(TAM)for exploring user satisfaction,using limited survey data.These methods may not be appropriate for analyzing the users of mobile applications.To overcome this limitation,several researchers perform user experience analysis through online reviews and star ratings.However,some online reviews occasionally have inconsistencies between the star rating and the sentiment of the text.This variation disturbs the performance of machine learning.To alleviate the inconsistencies,Valence Aware Dictionary and sEntiment Reasoner(VADER),which is a sentiment classifier based on lexicon,is introduced.The current study aims to build a more accurate sentiment classifier based on machine learning with VADER.In this study,five sentiment classifiers are used,such as Naïve Bayes,K-Nearest Neighbors(KNN),Logistic Regression,Light Gradient Boosting Machine(LightGBM),and Categorical boosting algorithm(Catboost)with three embedding methods(Bag-of-Words(BoW),Term Frequency-Inverse Document Frequency(TF-IDF),Word2Vec).The results show that classifiers that apply VADER outperform those that do not apply VADER,excluding one classifier(Logistic Regression with Word2Vec).Moreover,LightGBM with TF-IDF has the highest accuracy 88.68%among other models.

Predicting Bitcoin Trends Through Machine Learning Using Sentiment Analysis with Technical Indicators

Predicting Bitcoin price trends is necessary because they represent the overall trend of the cryptocurrency market.As the history of the Bitcoin market is short and price volatility is high,studies have been conducted on the factors affecting changes in Bitcoin prices.Experiments have been conducted to predict Bitcoin prices using Twitter content.However,the amount of data was limited,and prices were predicted for only a short period(less than two years).In this study,data from Reddit and LexisNexis,covering a period of more than four years,were collected.These data were utilized to estimate and compare the performance of the six machine learning techniques by adding technical and sentiment indicators to the price data along with the volume of posts.An accuracy of 90.57%and an area under the receiver operating characteristic curve value(AUC)of 97.48%were obtained using the extreme gradient boosting(XGBoost).It was shown that the use of both sentiment index using valence aware dictionary and sentiment reasoner(VADER)and 11 technical indicators utilizing moving average,relative strength index(RSI),stochastic oscillators in predicting Bitcoin price trends can produce significant results.Thus,the input features used in the paper can be applied on Bitcoin price prediction.Furthermore,this approach allows investors to make better decisions regarding Bitcoin-related investments.

CBOE Volatility Index Forecasting under COVID-19:An Integrated BiLSTM-ARIMA-GARCH Model

After the outbreak of COVID-19,the global economy entered a deep freeze.This observation is supported by the Volatility Index(VIX),which reflects the market risk expected by investors.In the current study,we predicted the VIX using variables obtained fromthe sentiment analysis of data on Twitter posts related to the keyword“COVID-19,”using a model integrating the bidirectional long-term memory(BiLSTM),autoregressive integrated moving average(ARIMA)algorithm,and generalized autoregressive conditional heteroskedasticity(GARCH)model.The Linguistic Inquiry and Word Count(LIWC)program and Valence Aware Dictionary for Sentiment Reasoning(VADER)model were utilized as sentiment analysis methods.The results revealed that during COVID-19,the proposed integrated model,which trained both the Twitter sentiment values and historical VIX values,presented better results in forecasting the VIX in time-series regression and direction prediction than those of the other existing models.

ESG Discourse Analysis Through BERTopic: Comparing News Articles and Academic Papers

Environmental,social,and governance(ESG)factors are critical in achieving sustainability in business management and are used as values aiming to enhance corporate value.Recently,non-financial indicators have been considered as important for the actual valuation of corporations,thus analyzing natural language data related to ESG is essential.Several previous studies limited their focus to specific countries or have not used big data.Past methodologies are insufficient for obtaining potential insights into the best practices to leverage ESG.To address this problem,in this study,the authors used data from two platforms:LexisNexis,a platform that provides media monitoring,and Web of Science,a platform that provides scientific papers.These big data were analyzed by topic modeling.Topic modeling can derive hidden semantic structures within the text.Through this process,it is possible to collect information on public and academic sentiment.The authors explored data from a text-mining perspective using bidirectional encoder representations from transformers topic(BERTopic)—a state-of-the-art topic-modeling technique.In addition,changes in subject patterns over time were considered using dynamic topic modeling.As a result,concepts proposed in an international organization such as the United Nations(UN)have been discussed in academia,and the media have formed a variety of agendas.

A Structural Topic Model for Exploring User Satisfaction with Mobile Payments

This study explored user satisfaction with mobile payments by applying a novel structural topic model.Specifically,we collected 17,927 online reviews of a specific mobile payment(i.e.,PayPal).Then,we employed a structural topic model to investigate the relationship between the attributes extracted from online reviews and user satisfaction with mobile payment.Consequently,we discovered that“lack of reliability”and“poor customer service”tend to appear in negative reviews.Whereas,the terms“convenience,”“user-friendly interface,”“simple process,”and“secure system”tend to appear in positive reviews.On the basis of information system success theory,we categorized the topics“convenience,”“user-friendly interface,”and“simple process,”as system quality.In addition,“poor customer service”was categorized as service quality.Furthermore,based on the previous studies of trust and security,“lack of reliability”and“secure system”were categorized as trust and security,respectively.These outcomes indicate that users are satisfied when they perceive that system quality and security of specific mobile payments are great.On the contrary,users are dissatisfied when they feel that service quality and reliability of specific mobile payments is lacking.Overall,our research implies that a novel structural topic model is an effective method to explore mobile payment user experience.