In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole proc...In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.展开更多
In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterpri...In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.展开更多
文摘In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.
文摘In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.
