Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department sto...Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.展开更多
At the outset of 2020,an infectious disease called COVID-19 shocked China in a very short time.As for thousands of insiders in China’s cosmetics industry,it must be an unforgettable beginning when quarantine was ever...At the outset of 2020,an infectious disease called COVID-19 shocked China in a very short time.As for thousands of insiders in China’s cosmetics industry,it must be an unforgettable beginning when quarantine was everywhere,along with the shut-down of shops,stagnation of transportation and logistics,as well as the increasing depletion of cash flow.It put the entire Chinese cosmetics industry into danger.In terms of the Chinese stock market,it opened as a“meltdown”on February 3rd.All listed cosmetics companies hit“limit down”just like 3,000 stocks countrywide.That how the capital market and shareholders reacted this time.A larger number of insiders were thinking in calmness.What kind of effect and change will this disease bring to cosmetics industry?Will online channel become the major channel for consumers purchasing cosmetics?How will online bricks-andmortar channels entice consumers to keep buying?Will the rapid growth of foreign-invested cosmetics brands be terminated?Will the market share of domestic cosmetics brands expand?There are also other questions to be proposed.展开更多
文摘Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.
文摘At the outset of 2020,an infectious disease called COVID-19 shocked China in a very short time.As for thousands of insiders in China’s cosmetics industry,it must be an unforgettable beginning when quarantine was everywhere,along with the shut-down of shops,stagnation of transportation and logistics,as well as the increasing depletion of cash flow.It put the entire Chinese cosmetics industry into danger.In terms of the Chinese stock market,it opened as a“meltdown”on February 3rd.All listed cosmetics companies hit“limit down”just like 3,000 stocks countrywide.That how the capital market and shareholders reacted this time.A larger number of insiders were thinking in calmness.What kind of effect and change will this disease bring to cosmetics industry?Will online channel become the major channel for consumers purchasing cosmetics?How will online bricks-andmortar channels entice consumers to keep buying?Will the rapid growth of foreign-invested cosmetics brands be terminated?Will the market share of domestic cosmetics brands expand?There are also other questions to be proposed.
