This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies t...This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies the idea of supply chain management to the engineering practices through the advanced information and management technology, to integrate the supply chain system and optimize its operations. We then illustrate the application of the supply chain engineering in China’s retailing industry. In such practices, we developed the virtual retailing enterprise mode and the FROM-SCM system, and designed the sales assistant etc. Such theory and practices are successfully applied in Meiyijia, which has transformed Meiyijia from a traditional retailer to a modern service enterprise, and the profits are resulted from the service fees rather than the traditional surplus between buying and selling prices. Now Meiyijia has built an ecosystem with the retailer in the core, the headquarter as the service platform. The success of Meiyijia in recent years shows the effectiveness of the supply chain engineering.展开更多
With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by tak...With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by takeaway platforms on the store performance. Does an online channel addition have a synergy effect or a cannibalization effect on store performance? We empirically investigate these effects by analyzing a large dataset including diverse samples collected from multiple retailers across various regions. The dataset includes 2115 stores across 25 retailers for 10 months that includes two types of retail formats and covers 16 provinces and 21 cities of China. We study the impacts of the newly introduced online channel on the incumbent offline channel and the overall store performance.The empirical results reveal that the online channel addition mainly has a synergy effect. Specifically,for the overall store, it has a positive effect on the sales and product variety, whereas it has a negative effect on the basket size. Surprisingly, an online channel addition also has a positive effect on the offline sales. Our study adds novel values to multi-channel retailing literature by empirically researching the cannibalization and synergy effect of a new type of online channel, offered by takeaway platforms. It can provide insights for retail enterprises who are interested in introducing O2 O model.展开更多
I am certain that several other contributors to this memorial volume have expounded on the many attributes,both professional and personal,of Professor Fritz Ackermann.It is unquestionable that he was a giant in our fi...I am certain that several other contributors to this memorial volume have expounded on the many attributes,both professional and personal,of Professor Fritz Ackermann.It is unquestionable that he was a giant in our field,on whose shoulders current and future practitioners shall stand in order to keep the wheels of progress and advancement moving forward.展开更多
基金Supported by the National Natural Science Foundation of China(71390330,71202114,71461009,71261006)Independent Innovation and Achievement Transformation Special Fund of Shandong Province(2014ZZCX03302)Natural Science Foundation of Jiangxi Province(20151BAB207061)
文摘This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies the idea of supply chain management to the engineering practices through the advanced information and management technology, to integrate the supply chain system and optimize its operations. We then illustrate the application of the supply chain engineering in China’s retailing industry. In such practices, we developed the virtual retailing enterprise mode and the FROM-SCM system, and designed the sales assistant etc. Such theory and practices are successfully applied in Meiyijia, which has transformed Meiyijia from a traditional retailer to a modern service enterprise, and the profits are resulted from the service fees rather than the traditional surplus between buying and selling prices. Now Meiyijia has built an ecosystem with the retailer in the core, the headquarter as the service platform. The success of Meiyijia in recent years shows the effectiveness of the supply chain engineering.
基金Supported by Beijing Natural Science Foundation(9212020)National Natural Science Foundation of China(72172145,71932002)the Fundamental Research Funds for the Central Universities。
文摘With the rapid development of e-Commerce and takeaway platforms, retailers have gradually developed multi-channel operations. However, limited empirical studies explored the effects of an online channel offered by takeaway platforms on the store performance. Does an online channel addition have a synergy effect or a cannibalization effect on store performance? We empirically investigate these effects by analyzing a large dataset including diverse samples collected from multiple retailers across various regions. The dataset includes 2115 stores across 25 retailers for 10 months that includes two types of retail formats and covers 16 provinces and 21 cities of China. We study the impacts of the newly introduced online channel on the incumbent offline channel and the overall store performance.The empirical results reveal that the online channel addition mainly has a synergy effect. Specifically,for the overall store, it has a positive effect on the sales and product variety, whereas it has a negative effect on the basket size. Surprisingly, an online channel addition also has a positive effect on the offline sales. Our study adds novel values to multi-channel retailing literature by empirically researching the cannibalization and synergy effect of a new type of online channel, offered by takeaway platforms. It can provide insights for retail enterprises who are interested in introducing O2 O model.
文摘I am certain that several other contributors to this memorial volume have expounded on the many attributes,both professional and personal,of Professor Fritz Ackermann.It is unquestionable that he was a giant in our field,on whose shoulders current and future practitioners shall stand in order to keep the wheels of progress and advancement moving forward.
