无纸化办公推动中小企业管理发展探究

中小型小企业是一个民族、一个国家重要的商业及工业构成。我国的中小型企业占全国总量的90%以上,占GDP的50%以上,在经济建设中,发挥着举足轻重的作用。然而,由于中小企业管理受多方面条件限制,因此在管理过程中所存在的消耗过高,产能过低成为制约中小企业发展的瓶颈。本文基于中小企业自身的特点,在中小企业管理中推行无纸化办公,能有效降低消耗,节省人力,提高工作效率,从而保证企业在内部革新的基础上稳定及健康发展。

进口葡萄酒营销策略探讨——以法国葡萄酒为例

随着中国经济的快速发展和人民生活水平的不断提高,追求身体健康和提高生活品质是现代人生活的主流。琳琅满目的国产葡萄酒已不能满足人们日益增长的消费需求,加之全球经济一体化进程的加快,关税下调,进口葡萄酒品牌增多,一定程度上满足了人们的需求,但也存在鱼龙混杂,名不副实等现象,严重影响了进口葡萄酒在国内的销售及声誉。未来随着人们对于健康的追求、居民收入的增加、葡萄酒进口关税的下调等,促使进口葡萄酒在我国会拥有更大的市场潜力。本文在分析进口葡萄酒渠道、消费群体的基础上,探讨进口葡萄酒在中国有效的营销策略,使进口葡萄酒能良性竞争,更好发展。

The Future Star in Gems?Can Lab-Grown Diamonds Add Value to Luxury Brands?

The purpose of this paper is to determine if lab-grown diamonds can add value to fine jewellery and luxury brands.We evaluate the current consumer trends in the diamond market as well as industry developments to see if they support lab-grown diamonds.Through these observations as well as our own dipstick research,we find that synthetic diamonds,even though having the same crystal structure as natural ones,are still perceived as inauthentic by a significant number of consumers and jewellers(in this paper we use the term synthetic because lab-grown diamonds are often referred to as synthetic diamonds or nature identical as opposed to simulant diamonds which refer to cube zirconia,moissanite,YAG.)Furthermore,they retain little to no value over time and don’t have a compelling enough story,which are prominent issues for luxury consumers.Our findings conclude that while lab-grown diamonds may add value to premium fashion and mass-market jewellery brands,the high luxury houses fear that these stones will totally devalue and damage their brands and are unlikely to ever be investment pieces.There remains a place for both to live side by side with each other.

测量公共服务感知质量混合模型的构建与验证

当今,公共机构广泛采用营销方法和理念来设计、实施和评估其提供给受益人的服务。所提供服务的质量自然是他们最为关注的事情。公共部门的营销需要能适应具体情境特点的工具。本文的主要贡献在于,在综合公共和私营维度的基础上,提出构建一个用于测量公共服务的感知质量的混合模型。本文的基础是以法国柏桑松镇(Besancon)的760名居民为样本做的量化研究。