Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industri...Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industries, the most obvious advantage and benefit of RFI are not only economic incentives but environmental sustainability. Due to the increase in governmental income and global economic recession, RFI became an important way to broaden profit base for many governments. Recently, the successful RFI development in Taiwan is well-known. This research discussed the situation and main advantages of RFI, and mainly reviews RFI development/communicative strategies in Taiwan as a case study. This research finds the key success factors are： building the single window service scheme, development of creative value, build up the marketing routes of leisure industries scheme, improve the quality and service of recreational farming products scheme, and putting into series advertisement.展开更多
文摘Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industries, the most obvious advantage and benefit of RFI are not only economic incentives but environmental sustainability. Due to the increase in governmental income and global economic recession, RFI became an important way to broaden profit base for many governments. Recently, the successful RFI development in Taiwan is well-known. This research discussed the situation and main advantages of RFI, and mainly reviews RFI development/communicative strategies in Taiwan as a case study. This research finds the key success factors are： building the single window service scheme, development of creative value, build up the marketing routes of leisure industries scheme, improve the quality and service of recreational farming products scheme, and putting into series advertisement.
