Analysis on Present Situation and Countermeasures of Rural Ecotourism in Jiangsu Province

This article briefly outlines the concept, present situation and form of rural ecotourism. It also preliminarily analyses the existing problems of rural ecotourism. Then countermeasures and suggestions related to the further development of rural ecotourism and promotion of new countryside construction are put forward, which can be summarized as follows: carrying out multichannel financing, in order to strengthen the development dynamics of rural ecotourism; focusing on cultivation of ecological quality consciousness, in order to enhance the protection of resources and the environment; innovating development ideas, in order to create muti-function areas; intensifying the efforts on the training for employee, in order to upgrade comprehensive service level; promoting community participation and intensifying the efforts on the training for farmer, in order to raise farmer's consciousness about development of ecotourism; strengthening the fusion of ecology and culture.