On the basis of Darwin's Theory of Evolution,memetics is a new interpretation of the law of cultural evolution and language development.As a new theoretical perspective,memetics can be applied to the research of p...On the basis of Darwin's Theory of Evolution,memetics is a new interpretation of the law of cultural evolution and language development.As a new theoretical perspective,memetics can be applied to the research of pragmatic translation.From the memetic perspective,language translation is a process of memetic reproduction and transmission.It's important to abide by the propagation law and to follow proper memetic strategies,including domesticating strategy as well as foreignizing strategy so as to translate the proper pragmatic translation and to maximize the effect of transmitting information and communication.展开更多
基金Hunan Provincial Social Science Fund Project(2010YBB286)Hunan Provincial Education and Science "The Twelfth Five-Year Plan" Project(XJK011CZJ009)
文摘On the basis of Darwin's Theory of Evolution,memetics is a new interpretation of the law of cultural evolution and language development.As a new theoretical perspective,memetics can be applied to the research of pragmatic translation.From the memetic perspective,language translation is a process of memetic reproduction and transmission.It's important to abide by the propagation law and to follow proper memetic strategies,including domesticating strategy as well as foreignizing strategy so as to translate the proper pragmatic translation and to maximize the effect of transmitting information and communication.