Innovation journey of P&G laundry product in China has been reviewed.Developing product that can improve the life of consumers is the key for P&G to grow in China.Examples on innovations in Tide,Ariel and Down...Innovation journey of P&G laundry product in China has been reviewed.Developing product that can improve the life of consumers is the key for P&G to grow in China.Examples on innovations in Tide,Ariel and Downy have been shared.With increasing multi-dimensional consumer need,the industry association,manufactures and government need to work together to develop standards and ensure high quality and sustainable growth of the industry.展开更多
Automatic dish washing(ADW)machine market grows quickly in China in last several years.To delight consumers in China,series of innovations have been made,such as small size machine,on-the-table machine.With this,the n...Automatic dish washing(ADW)machine market grows quickly in China in last several years.To delight consumers in China,series of innovations have been made,such as small size machine,on-the-table machine.With this,the need of ADW detergent is also growing rapidly.However,there is no consumer relevant technical and standard method that can help to guide product development.To help setting up methods in China,learning on technical performance evaluation of ADW products in Europe is shared and suggests that there is a need to develop methods that correlate to consumer need in China.展开更多
文摘Innovation journey of P&G laundry product in China has been reviewed.Developing product that can improve the life of consumers is the key for P&G to grow in China.Examples on innovations in Tide,Ariel and Downy have been shared.With increasing multi-dimensional consumer need,the industry association,manufactures and government need to work together to develop standards and ensure high quality and sustainable growth of the industry.
文摘Automatic dish washing(ADW)machine market grows quickly in China in last several years.To delight consumers in China,series of innovations have been made,such as small size machine,on-the-table machine.With this,the need of ADW detergent is also growing rapidly.However,there is no consumer relevant technical and standard method that can help to guide product development.To help setting up methods in China,learning on technical performance evaluation of ADW products in Europe is shared and suggests that there is a need to develop methods that correlate to consumer need in China.
