As one of the oldest countries in the world, after more than 5000 years of development, our country has left many excellent traditional cultures. Tai Chi health culture is one of them, which is an important cultural r...As one of the oldest countries in the world, after more than 5000 years of development, our country has left many excellent traditional cultures. Tai Chi health culture is one of them, which is an important cultural resource in our country. In recent years, the continuous development of our economy has brought China closer to other countries, and a large number of foreign sports culture have entered into our country. Moreover, backward concept of inheritance has made it more difficult for the health culture of Tai Chi in our country to develop. Therefore, this paper studies strategies for the brand development of Tai Chi health culture from cultural resources to cultural capital. First, it elaborates the dilemma of the development of resources of Tai Chi health culture. Then, it puts forward strategies for the development from Tai Chi health cultural resources to cultural capital to lay a good foundation for the better development of Tai Chi health culture in our country.展开更多
In recent years, a rapid growth of the global economy has strengthened the competition among nations. To be at a favorable international advantage under such an environment, a positive national image is necessary. As ...In recent years, a rapid growth of the global economy has strengthened the competition among nations. To be at a favorable international advantage under such an environment, a positive national image is necessary. As a result, this paper analyzes the application of Tai Chi cultural semiotic symbols in Chinese construction of national image under the discussion on the selection of culture symbol in Chinese construction of national image, as a base, through its positioning with an introduction of Tai Chi - Chinese unique culture symbol. Finally, this paper explains the application tactics in Chinese construction of national image by Tai Chi culture symbol, laying a good foundation for the improvement of Chinese international status.展开更多
文摘As one of the oldest countries in the world, after more than 5000 years of development, our country has left many excellent traditional cultures. Tai Chi health culture is one of them, which is an important cultural resource in our country. In recent years, the continuous development of our economy has brought China closer to other countries, and a large number of foreign sports culture have entered into our country. Moreover, backward concept of inheritance has made it more difficult for the health culture of Tai Chi in our country to develop. Therefore, this paper studies strategies for the brand development of Tai Chi health culture from cultural resources to cultural capital. First, it elaborates the dilemma of the development of resources of Tai Chi health culture. Then, it puts forward strategies for the development from Tai Chi health cultural resources to cultural capital to lay a good foundation for the better development of Tai Chi health culture in our country.
文摘In recent years, a rapid growth of the global economy has strengthened the competition among nations. To be at a favorable international advantage under such an environment, a positive national image is necessary. As a result, this paper analyzes the application of Tai Chi cultural semiotic symbols in Chinese construction of national image under the discussion on the selection of culture symbol in Chinese construction of national image, as a base, through its positioning with an introduction of Tai Chi - Chinese unique culture symbol. Finally, this paper explains the application tactics in Chinese construction of national image by Tai Chi culture symbol, laying a good foundation for the improvement of Chinese international status.
