Farmers’precision pesticide technology adoption and its influencing factors:Evidence from apple production areas in China

The research aimed to understand farmers’willingness to adopt(WTA)and willingness to pay(WTP)for precision pesticide technologies and analyzed the determinants of farmers’decision-making.We used a two-stage approach to consider farmers’WTA and WTP for precision pesticide technologies.A survey of 545 apple farmers was administered in Bohai Bay and the Loess Plateau in China.The data were analyzed using the double-hurdle model.The results indicated that 78.72%of respondents were willing to apply precision pesticide technologies provided by service organizations such as cooperatives and dedicated enterprises,and 69.72%were willing to buy the equipment for using precision pesticide technologies.The results of the determinant analysis indicated that farmers’perceived perceptions,farm scale,cooperative membership,access to digital information,and availability of financial services had significant and positive impacts on farmers’WTA precision pesticide technologies.Cooperative membership,technical training,and adherence to environmental regulations increased farmers’WTP for precision pesticide technologies.Moreover,nonlinear relationships between age,agricultural experience,and farmers’WTA and WTP for precision pesticide technology services were found.

A proposed framework for accelerating technology trajectories in agriculture:a case study in China

Precision agriculture(PA) technologies have great potential for promoting sustainable intensification of food production, ensuring targeted delivery of agricultural inputs, and hence food security and environmental protection. The benefits of PA technologies are applicable across a broad range of agronomic, environmental and rural socio-economic contexts globally. However, farmer and land-manager adoption in low to middle income countries has typically been slower than that observed in more affluent countries. China is currently engaged in the process of agricultural modernisation to ensure food security for its 1.4 billion population and has developed a portfolio of policies designed to improve food security,while simultaneously promoting environmental protection.Particular attention has been paid to the reduction of agricultural inputs such as fertilisers and pesticides. The widespread adoption of PA technologies across the Chinese agricultural landscape is central to the success of these policies. However, socio-economic and cultural barriers, farm scale,(in particular the prevalence of smaller family farms) and demographic changes in the rural population,(for example, the movement of younger people to the cities) represent barriers to PA adoption across China. A framework for ensuring an acceptable and accelerated PA technology trajectory is proposed which combines systematic understanding of farmer and end-user priorities and preferences for technology design throughout the technology development process, and subsequent end-user requirements for implementation(including demonstration of economic and agronomic benefits, andknowledge transfer). Future research will validate the framework against qualitative and quantitative socioeconomic, cultural and agronomic indicators of successful,or otherwise, PA implementation. The results will provide the evidence upon which to develop further policies regarding how to secure sustainable food production and how best to implement PA in China, as well as practical recommendations for optimising end-user uptake.