Due to great business potential in E-commerce, the traditional method is not an appropriate technique to make investment decision. Consequently, a new approach--Real Option should be applied. Based on the characterist...Due to great business potential in E-commerce, the traditional method is not an appropriate technique to make investment decision. Consequently, a new approach--Real Option should be applied. Based on the characteristics of investment in E-commerce, this paper analyzes the function and advantages of the Real Option and the differences between the NPV and Real Option.展开更多
With reform, Chinese urbanization makes an obvious progress. The urban quantity, urban scale, and urban population become more and more. Urban economy has ：become a more important component of the national economy. H...With reform, Chinese urbanization makes an obvious progress. The urban quantity, urban scale, and urban population become more and more. Urban economy has ：become a more important component of the national economy. However, the process of urbanization is either in theory or in practice continually faced with serious new challenge. It is a focus on urban development in China.展开更多
文摘Due to great business potential in E-commerce, the traditional method is not an appropriate technique to make investment decision. Consequently, a new approach--Real Option should be applied. Based on the characteristics of investment in E-commerce, this paper analyzes the function and advantages of the Real Option and the differences between the NPV and Real Option.
文摘With reform, Chinese urbanization makes an obvious progress. The urban quantity, urban scale, and urban population become more and more. Urban economy has ：become a more important component of the national economy. However, the process of urbanization is either in theory or in practice continually faced with serious new challenge. It is a focus on urban development in China.
