Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

An Instructional Model of Online Synchronous Instruction--A Case Study of College English Course for College Students

Online synchronous educational experience via videoconferencing has become ubiquitous domestically and internationally with the spread of Covid-19 Virus.Online teaching theories and educational experiences through computer-mediated communication have been integrating and evolving during the current situation.The objective of this paper is to demonstrate a practical teaching model for Chinese college students’English as a foreign language learning course.The key finding of the research is that the 5-step-teaching Model developed under the context of online synchronous learning and teaching is both functional and efficient on the theoretical basis of constructivist approach.This teaching model is proved to be practical,interesting,useful and functional to both second-years and graduates during the implementation of educational transaction according to the survey conducted at the end of the semester.The ubiquity of online synchronous learning and teaching would lead to a meaningful and worthwhile educational experience and have a far-reaching implication for both educators and student’s personal development,especially students’critical thinking capability.The findings of the paper are pedagogically valuable for e-teachers in conducting online courses.It also holds true that the management of education and society could benefit and adopt this teaching model to various courses in different institutions.This study is hopefully to provide research-and-experience-based findings to enrich course design and instructional approaches and educational experiences.Thus,it is of interest to online teachers,instructional designers and programme developers in the field of education.

On English Translation Methods of Chinese Allusive Idioms

Derived from historical events,fables,myths,legends,proverbs,Chinese allusive idioms are rich in national sense and cultural characteristics.This paper mainly discusses the translation methods of Chinese allusive idioms,as well as various factors affecting translation.By analyzing similarities and differences between English and Chinese allusive idioms,the translation strategies for different Chinese allusive idioms will also be explored and summarized.

A Comparative Study on the Effects of Online Synchronous Instruction in the Framework of Community of Inquiry

The objective of this case study is to compare the satisfaction of online educational experience with traditional one from the perspective of Community of Inquiry theory.It compares the teaching effects of this online instruction with traditional class through cognitive presence,social presence and teaching presence which are 3 influencers in deciding the quality of distance learning and teaching.A survey to 40 undergraduates and 45 graduates and 28 teachers were conducted for this purpose.The key finding of the research is that the online teaching model is comparatively functional and efficient for both students and teachers comparing with traditional classes.Cognitive presence is more prominent among 2 student cohort and social presence varies among undergraduates and graduates.The teacher’s response in the three presences are a bit more pessimistic than that of two groups of students.This result would bring some implications for future online synchronous learning and teaching and blended instruction.

Studyon the E-C Translation of Financial NewsHeadlines inthe Context of the Skopos Theory

As the heart of news,financial news headline determines whetherpeople are interested in the content.The purpose of translating financial news headlines is to accurately convey the financial information of foreign media to domestic readers and attract domestic readers’attention by means of rhetoric,typesetting,and so on.This paper mainly discusses how the Skopos Theory is applied in translating financial news headlines through case studies.In the context of Skopos Theory,translation principles for different financial news headlines will also be explored and summarized.

Analysis of Intelligent Waste Classification Technology

The application of artificial intelligence technology to the field of garbage classification can reduce labor costs and improve the efficiency of garbage classification.Under the background of the gradual promotion of compulsory classification of domestic waste,a large number of artificial intelligence products serving garbage classification have emerged.Most of these products are based on computer vision technology.main.At this stage,artificial intelligence in the field of garbage classification has shown trends such as whole-process integration,platform-based management,and diversification of technical solutions.

Study on Metacognitive Strategies of English Majors in EFL Writing

The paper investigates and analyzes the relationship between metacognitive strategies and their English capabilities of 90 sophomores of business English majors in English writing. Quantative researches are involved in the investigation and the result shows that the frequencies of the subjects’ metacognitive strategies in fundamental English writing are at the level of somewhat and often.T - test proves that significant statistical differences exist between successful and less successful learners in their application of metacognitive strategies.Multi - regression analysis shows self - monitoring is the dominant factor affecting English writing.The study concludes that instructors should actively implement metacognitive strategies in the processs of business English writing.

Move Analysis and its Development

This paper gives an introduction to the framework of move analysis developed by Swales(1990)and a review of problems and advances in its application in discourse analysis.

An Investigation into Typical English Language Use Tasks across Jobs by International Talents

Along with the progress of economic globalization and the Belt and Road Initiative,there is a great need for international talents with global vision,knowledge of international rules and regulations,English language proficiency,and the ability to participate in international affairs and competitions.Through text analysis and interviews,this study collects typical English language use tasks in the workplace,and uses questionnaires to investigate the importance and difficulty of different tasks for English language users in different industries,positions and ranks,hence providing references for the design of English training and assessment tasks for international talents.