The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode...The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.展开更多
With the vigorous development of China＇ s civil aviation industry and the advertising industry in recent years, airport image as a ＂commanding city height＂ has increasingly attracted attention of many as an ideal p...With the vigorous development of China＇ s civil aviation industry and the advertising industry in recent years, airport image as a ＂commanding city height＂ has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising （on free media and aviation propaganda machine business supplies media） main involves two categories： outdoor advertising on the airport perimeter and expressway and advertising inside the terminal. In a broad sense, they all belong to the category of outdoor advertising.展开更多
文摘The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.
文摘With the vigorous development of China＇ s civil aviation industry and the advertising industry in recent years, airport image as a ＂commanding city height＂ has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising （on free media and aviation propaganda machine business supplies media） main involves two categories： outdoor advertising on the airport perimeter and expressway and advertising inside the terminal. In a broad sense, they all belong to the category of outdoor advertising.
