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Research on Customer Knowledge Management
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作者 Gang Cao Ji Xia 《Chinese Business Review》 2004年第2期60-63,共4页
CKM (Customer Knowledge Management) is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate benefit. Enterprise should establish learning mechanism with customer ... CKM (Customer Knowledge Management) is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate benefit. Enterprise should establish learning mechanism with customer and constantly learn the knowledge of customer's demand. By adopting CKM strategy, the enterprise can realize knowledge sharing, knowledge transferring, knowledge mining, knowledge utilizing and knowiedge creating. The current network technique, distributing database and database technique provide a good integrating platform for CKM system. The framework of integrated CKM is illustrated in this paper. 展开更多
关键词 CKM knowledge sharing knowledge transferring knowledge mining
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