Merchandising rights normally refer to,but are not limited to,the commercial interests involved in a real character such as a celebrity,or in a fictional character such as an imagery character in movies,cartoons or an...Merchandising rights normally refer to,but are not limited to,the commercial interests involved in a real character such as a celebrity,or in a fictional character such as an imagery character in movies,cartoons or animations.Until today,the merchandising rights have not been defined at the legislative level in China,yet their protection has already been seen in some cases.展开更多
文摘Merchandising rights normally refer to,but are not limited to,the commercial interests involved in a real character such as a celebrity,or in a fictional character such as an imagery character in movies,cartoons or animations.Until today,the merchandising rights have not been defined at the legislative level in China,yet their protection has already been seen in some cases.
