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International Communication Theories:Main Development Stages and Reflections
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作者 Liu Chen Wu Lingwei 《Contemporary Social Sciences》 2018年第6期74-89,共16页
From the Persian Empire in the 5 th Century BC to the age of globalization, the significance of international communication to international studies and related problems has been repeatedly testi ed by history. The th... From the Persian Empire in the 5 th Century BC to the age of globalization, the significance of international communication to international studies and related problems has been repeatedly testi ed by history. The theory of international communication originated in the West. In the new era, many of its theoretical perspectives need to be reviewed and re-evaluated. Compared with other communication patterns such as mass communication, international communication is highlighted by notable characteristics such as its concern for core national interests, distinctive strategic objectives and e ective changes. It offers a new approach to showcasing comprehensive strength among countries and regions. The development of international communication theory can be divided into three main stages. One prominent contribution of the established theoretical achievements lies in its re ning of multiple important general laws of international communication based on the actual needs and its forming of a theoretical system. The major limitation is that these theoretical achievements, under the influence of Western centralism, place excessive emphasis on competition while paying scant attention to accommodation and mutual learning. In the face of new characteristics and practical requirements in the new era, international communication theory should be equipped with a broader vision for more breakthroughs and innovations. 展开更多
关键词 INTERNATIONAL COMMUNICATION CONCEPT THEORY STAGE re ection
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